From The Skeptics Handbook II
Last week a science journalist at The Guardian wrote the best summary I have ever seen of the state of the profession known as “science communication”. Only, he thought it was a spoof. Well, it is — and it’s satirically funny at the same time as being an unwittingly cutting commentary. (We laugh at the formulaic approach because we know it’s so true, and then we bang our heads on the wall…).
Science journalists who churn out mindless ritual productions are effectively being PR and marketing writers. Dangerously, though, they are dressed as “investigative” journalists. The public assumes they are checking that their stories don’t break laws of logic and reason, that they are supported by evidence, and that they are providing the whole story. Their PR is the most powerful advertising there is, it’s not just free, it’s a third party endorsement.
Ironically, the same journalists probably don’t realize how important they are. They think they’re there for a fluffy feelgood reasons: to help promote science, raise public awareness, and attract school leavers into careers in science. They don’t realize that their most important role is to protect science itself and be guardians [...]
Recent Comments