What’s the point of language — especially in science? If you are naive, you might think it’s to communicate a fixed concept so everyone understands and can voice an opinion on the same thing. You would be wrong. The real purpose of scientific terms is to motivate the punters to behave differently (especially if that means “give us more money”). That’s why the Yale Project on Climate Change Communication has assigned 5 PhD’s and a guy called Feinberg to spend days, weeks and months analyzing surveys to find out which propaganda term is more “effective”. The simple answer is “global warming” ekes out more fear and pain among democrats than “climate change”; therefore expect to see its use rocket.
The survey sample of 1,657 people, compiled over a two-week period late last year, found a large swathe of Americans turned off by the words “climate change”.
“The use of the term climate change appears to actually reduce issue engagement by Democrats, Independents, liberals, and moderates, as well as a variety of subgroups within American society, including men, women, minorities, different generations, and across political and partisan lines,” the researchers said.
Americans in general were 13% more likely to [...]
From The Skeptics Handbook II
Last week a science journalist at The Guardian wrote the best summary I have ever seen of the state of the profession known as “science communication”. Only, he thought it was a spoof. Well, it is — and it’s satirically funny at the same time as being an unwittingly cutting commentary. (We laugh at the formulaic approach because we know it’s so true, and then we bang our heads on the wall…).
Science journalists who churn out mindless ritual productions are effectively being PR and marketing writers. Dangerously, though, they are dressed as “investigative” journalists. The public assumes they are checking that their stories don’t break laws of logic and reason, that they are supported by evidence, and that they are providing the whole story. Their PR is the most powerful advertising there is, it’s not just free, it’s a third party endorsement.
Ironically, the same journalists probably don’t realize how important they are. They think they’re there for a fluffy feelgood reasons: to help promote science, raise public awareness, and attract school leavers into careers in science. They don’t realize that their most important role is to protect science itself and be guardians [...]
We always knew Climategate would the test the cohesion of the “team”. The reputations of good greens, good journalists, and decent politicians (there are a few) are on the line. They have to draw a line somewhere, and six months later, a few more cracks in the wall are showing.
Even people who think we need action against CO2 are not convinced by the whitewashes. And for many of them, it’s not the ClimateGate emails themselves which pushed them over the edge, but the blatantly surreal nature of the so-called inquiries that don’t ask the basic questions or invite the key people.
Phrases about how the science is still settled (even though the scientists themselves might cheat) are like a pass-code that allows commentators to say something pointed against the tribal witchdoctors without getting too many nasty spells cast on them by the disciples.
Of course, in order to attack any part of the great facade, it’s important to recite the incantation against bullies. Phrases about how the science is still settled (even though the scientists themselves might cheat) are like a pass-code that allows commentators to say something pointed against the tribal witchdoctors without getting too many nasty spells [...]
New Scientist plumbs new lows. The magazine has become its own self-parody. Do they see the irony of inviting a PR expert to accuse groups of committing the crime of, wait for it, … using a PR expert?
…he’s the advertiser being offered free editorial space within the one-sided propaganda that masquerades as journalism
Don’t get me wrong, I don’t hold any elitist ideas that only people with science degrees can write for New Scientist (the magazine and its staff have pretty much proven how useless a science degree can be). My issue with them is that Richard Littlemore (a PR expert) has essentially written a smear-by-association piece, which should have no place in a real scientific magazine. It’s not like Littlemore is just an unhealthy part of a big healthy debate — instead he’s the advertiser being offered free editorial space within the one-sided propaganda that masquerades as journalism.
New Scientist may think climate science is a moral imperative, but they don’t have room for the climate scientists who have published peer reviewed criticisms of their favorite theory. Nor do they have space to tell the extraordinary story of the grassroots independent retiree scientists who’ve busted [...]
Here’s an example of SciComm Pollution — an article that leaves the world slightly less enlightened than they would have been had it not existed. It’s also proof that the media blackout works so well that even theoretically educated people like, say, an archaeologist, are unaware of basic uncontroversial scientific truths. Here’s Michael Berry, in the Salt Lake Tribune, having trouble reasoning, missing the point, being fully a decade out of date, and acting unwittingly as a public relations agent for a giant bureaucracy.
He tries to claim Senator Orrin Hatch and The Skeptics Handbook are wrong on the Vostok ice cores.
This is a big step. Steve Fielding in Australia holds a crucial senate vote on the proposed Emission Trading Scheme (ETS). Astonishingly (for a politician) he stands out from the crowd for simply saying the obvious. He wants to “hear from both sides of the debate.”
A simple statement like this should not be remarkable—but it’s so rare. Steve Fielding assumed the mainstream thinking was right, but is now doing what anyone who hasn’t looked at the debate in detail ought to be doing. Some research. It’s a rare occasion when you can see the good side of democracy and free speech in action. He paid for himself to fly to the far side of the world to attend Heartland’s 3rd conference on Climate Change to hear from scientists who are not convinced carbon has a large role to play in our climate.
The Australian newspaper covered it. And Steve expanded today in the Australian on why he went to Washington.
His visit to the Heartland conference has given the Australian ABC enough reason to bother sending a journalist to it (unlike the two previous conferences). See their short coverage from Washington. (Look out for the glimpse of The [...]
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