JoNova

A science presenter, writer, speaker & former TV host; author of The Skeptic's Handbook (over 200,000 copies distributed & available in 15 languages).


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Mystery Solved: Why the PR hacks exploded their credibility

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The world was baffled. What were they thinking?

This colossal PR disaster was 20 years in the making, and it took a special set of conditions to achieve a true marketing black hole. Never before in the history of public relations has so much star-power, money and kudos been used to score such a monstrous global own-goal. The campaign to dehumanize skeptics laid the groundwork and somehow, fittingly, the eco-terrorists own name-calling has come back to bite them.

How could people with red carpet careers make a mistake so smashingly spectacularly awful that they scored negative press all round the world, lost 20% of their members, and drove away three out of four major sponsors within days?

They can’t be written off as a little side group of extremists. 10:10 was sponsored by the UK government, major corporations like Sony, and was a group of nearly 100,000 people (now only 73,000). A hundred odd people must have spent months preparing, with casting, scripting and special effects meetings, so they could capture the effect of exploding ten-year-olds without once noticing the rather invidious parallels with, say, Pol Pot. Incredibly the 10:10 [...]

10:10 spin til it hurts

After the marketing disaster of the century,  10:10 desperately needed to save some face. They had accidentally showed us their totalitarian desires and lost at least 20,000 members in a week. How embarrassing.

How do you hide that? In true PR form, you frame your membership numbers and “save” the members you lost: keep the thousands of people (or fakers) who have joined and then left your group on your tally. (Just don’t call it “current members”.)

On their new redesigned home page they say they have 110,340 worldwide …wait for it…”sign ups”.

But as far as the UK members go, what was once 94,910, is now still just 74,190.

[...]

Another 10:10 parody

Note: There’s gratuitous offensive violence here, all from the original 10:10  eco-snuff movie. I wrote about the deplorable nature of this in  Sick green-psycho-stars want to kill your children.

The first 1 min:18 of this is jolly good fun (watch that well informed class give the teacher a hard time), then, of course, you-know-what-happens. The Ten Ten Classroom Debate.

[...]

Backlash Part II for the PR hacks

This moment is shaping up to become a part of modern folklore.

The toll for the reputations of all involved in SplatterGate continues, and this downfall is so worth documenting.

The Wall St Journal

But it’s evil, not just stupid. Some critics, such as Don Surber and The American Spectator, describe the video’s message as, in the words of Surber’s headline, “Just Blow Up Global Warming Skeptics.” Even this is an understatement. The “crime” for which the children in the video are “executed” is one of omission, not commission. They are murdered not even for dissenting against 10:10′s political crusade, but merely for being indifferent to it. This is the essence of totalitarianism.

One may hope that Jim Edwards is right when he denies that “this is actually what environmentalists want.” But it’s bad enough that this is what they fantasize about–and that they manifestly felt no inhibition about airing such a depraved fantasy in public.

The Independent h/t Benny Pieser [...]

The backlash gets serious

If 10:10 made the shocking kill-your-kids movie as a publicity stunt, things are going horribly wrong. This viral campaign is turning into rabies-meets-ebola (pace Dellers).

Sony, EAGA and Kyocera appear to have asked that their names be removed from the list of sponsors, perhaps they have pulled their funding too. Marc Morano is getting great Fox news coverage (see below). The NY Times is covering Sony’s decision to pull out. The Australian made it a story yesterday and with photos.

Plus: Washington Post | Andrew Bolt | Tim Blair

Climate blogtoonist Marc Roberts has already drawn up this response:

There is no putting this back in the box.

[...]

The parodies of the 10:10 eco-attack-dogs begin

Done over and flicked right back at the eco-terrorists. The Final Solution. No doubt re-edited for an infinitely smaller price and exactly no public expenditure. There’s no holding back the free spirited. [Warning: Like all the 10:10 derivatives this contain graphic violence. Not for children!]

[...]

Sick green-psycho-stars want to kill your children

I just had to pop in.

Thank you 10:10. We could not have come up with better promotion to show how malignantly dangerous the totalitarian eco-fascist dark side of Green is. Send copies of this to your friends. Send them to your enemies!

10:10 produced a star studded sicko fantasy of what their real Christmas gift wish is for the world. When you can’t convince people with reason, mark anyone who disagrees, blow up their children.

Their true nature is so on display… softly, softly,  quietly under the guise of “nice”: trick them, decieve them, say “No Pressure”, and then be judge, jury and executioner in gratuitous orgasmic revenge: press a button and see exploding blood and guts splat on the wall.

The sore losers are soooooo frustrated.

Spot the difference with green terrorism and Islamic Extremists. At least the jihadi’s are not pretending to hide their greedy egotistical self-interest by pretending to “care” about the planet.

[Warning: This contains graphic violence. ]

The entire green movement of the world needs to answer this. It doesn’t matter whether they made it or not.  They can’t hide behind this as a joke. Would they let any vigilante out there produce a video of someone blowing up, say, boat people’s kids? Should [...]