Climate Propaganda burns out: neither hope nor doom works on audiences anymore

Hard to find some good news out there today. But here’s a bit:

People are immune to climate hopey gloom

Researchers tried to figure out whether to make their climate propaganda more scary or more uplifting but found instead that they might as well show 500 people “the history of smartphones”. (That was the control video). Nothing works anymore.

It was a complete wash. No new activists were made.

However, despite these emotional responses, neither [doom nor hope] video was associated with significant differences in climate change risk perceptions, likelihood of behavior change, or likelihood of climate activism. These null results suggest that the impacts of a single hope or fear appeal can be overstated…

After watching the online movies, nobody thought climate change was scarier, nobody want to change anything they did, and no one wanted to be climate activist either, unless they were already one to start with. After 30 years of propaganda, people have heard it all. Pounding them them with more isn’t going to work.

It didn’t matter which movie they saw.

Neither doom, hope nor placebo did a thing.

The multi-billion dollar industry of climate propaganda was hoping to tweak […]

Award winning Peter Boyer attacks Myron Ebell — but who has an open mind, and who is in denial?

Peter Boyer seems to think Myron Ebell owes him an apology, but it’s the other way around. And Boyer ought say sorry to his readers.

“Science Communication” is a pretty dismal, immature profession. It’s so bad that an award-winning science communicator can talk about “blunt denial” even while denying basic tenets of logic and appearing to have done almost no research on the global warming debate. If he was ever taught the basics of reasoning, like “correlation is not causation” or “all models are wrong but some are useful,” he’s long forgotten them. What’s an Order of Australia worth these days? Apparently not much.

If he had the open mind he talks about, he might have bothered to read the skeptical sites before he wrote an article. We’d have provided all the evidence an open mind could need to know that Myron Ebell is right on the money. So here Peter, with all due respect, is the red pill — the stuff the UNSW profs of climate crisis won’t tell you even if you dared to ask them.

Talking Point: Keeping an open mind in climate of blunt denial

Peter Boyer

Asked in 2012 what he […]

Selling the dead-dog brand of “climate change” — it’s so ugly, they need 60,000 artist-marketeers

Oh the woe! It’s another pointless round of climate-communication-angst.

The Conversation: Elizabeth Boulton

It’s time for a new age of Enlightenment: why climate change needs 60,000 artists to tell its story

The root problem, supposedly, is that skepticism is spreading. But the real reason is not the communication, it’s the message itself. It is a dead dog. It’s boring, repetitive, wrong, and the end of the world came and went already. Oh wolfitty-wolf.

So stop being unengaging:

Climate information is still often confusing, unengaging and absent from the wider public discourse.

Engage people: set up a real debate, put some reputations on the line and watch the ratings sour. Let Professors pit their wits against skeptics. Toss in a live audience of engineers and geologists. (Hehe.)

Linguistic analysis found that the most recent IPCC report was less readable than seminal papers by Einstein.

Get with the game. The unreadableness is deliberate. Einstein wanted people to understand his papers.

The older IPCC publications are easier to read. (Try the FAR report.) Back in the days when scientists weren’t trying to pretend the hot spot was there, wasn’t a fingerprint, and doesn’t matter. They weren’t trying to […]

The Climate Wars are Damaging Science

Matt Ridley has produced the shortest whole, killer summary of the sordid state of climate science, science journalism, and science associations for Quadrant magazine. This is the ideal single-chapter-length-work to bring in anyone who missed the last twenty years of clima-farce, scandal, hubris and hypocrisy.

Matt is not just summing up the way his career as a science writer has transformed, but also writing the best review of the IPA book “Climate Change: The Facts” that I have yet seen. He talks about the way science writers used to ignore the papers that didn’t impress them, and leave it up to the scientists to take them apart, but now the supposedly most esteemed scientists stay silent while abject failures not only get published in the scientific world, but get absurdly lauded in the media, and tweeted by “the President”. Formerly great scientific institutions have turned themselves inside out:

“The Royal Society once used to promise “never to give their opinion, as a body, upon any subject”. Its very motto is “nullius in verba”: take nobody’s word for it. Now it puts out catechisms of what you must believe in. “

Matt’s career, like mine, started with faith that […]

Lewandowsky peer reviewed study includes someone 32,757 years old

The worst paper ever published has competition. I was going to mock this, but it has all rather slipped beyond the Plains of Derision and sunk in a parallel universe. Researcher Jose Duarte is flummoxed, he simply can’t explain why a paper so weak was written, but moreso why it was ever published, and why everyone associated with it is not running for cover. It’s not so much about the predictable flaws, biased questions, and mindless results, it’s now about why UWA, The Uni of Bristol, PLOS, and the Royal Society are willing to wear any of the reputational damage that goes with it.

Lewandowsky, Gignac and Oberauer put out a paper in 2013 which was used to generate headlines like “Climate sceptics more likely to be conspiracy theorists”. The data sample is not large, but despite that, it includes the potential Neanderthal, as well as a precocious five year old and some underage teenagers too. The error was reported on Lewandowsky’s blog over a year ago by Brandon Shollenberger, then again by Jose Duarte in August 2014. Nothing has been corrected. The ages are not just typos, they were used in the calculations, correlations and conclusions. The median age […]

Yale says “Global Warming” is a better misused-phrase for propaganda — dump “climate change”

What’s the point of language — especially in science? If you are naive, you might think it’s to communicate a fixed concept so everyone understands and can voice an opinion on the same thing. You would be wrong. The real purpose of scientific terms is to motivate the punters to behave differently (especially if that means “give us more money”). That’s why the Yale Project on Climate Change Communication has assigned 5 PhD’s and a guy called Feinberg to spend days, weeks and months analyzing surveys to find out which propaganda term is more “effective”. The simple answer is “global warming” ekes out more fear and pain among democrats than “climate change”; therefore expect to see its use rocket.

The Guardian

The survey sample of 1,657 people, compiled over a two-week period late last year, found a large swathe of Americans turned off by the words “climate change”.

“The use of the term climate change appears to actually reduce issue engagement by Democrats, Independents, liberals, and moderates, as well as a variety of subgroups within American society, including men, women, minorities, different generations, and across political and partisan lines,” the researchers said.

Americans in general were 13% more likely to […]

What’s an alarmist to do? Extreme weather images lead to denial (like everything else does)

I sense much gnashing of teeth. There seems to be nothing a reasonable social-science communicator can do. If they write like conservative scientists, the public don’t worry enough, if they load on the fear and guilt, people turn off. They can hammer the anti-science notion of consensus, which seems to work a treat in inept five minute surveys, but “the consensus” has been all over the press, in school, and in documentaries, yet (wail and weep) the polls of public alarm are still sliding! The media is even less interested. (See Figure 1 below).

There plots the rise and fall of climate in the media. (Figure 1 in this paper).

For the last few years the media have tried showing a lot more high-gloss posters of floods, cyclones and cracked earth, and that is not working either. It doesn’t seem to matter if we show disasters-away with stoic Sudanese or disasters-at-home with suffering suburban mortgagees, the public disengage.

Here Nerlich and Jaspal use “visual thematic analysis” (a technical word for looking at pictures and saying things about them) and publish a paper in a journal with the unlikely title “Science As Culture“.

It appears the social science communicators have […]

Three times as many Australians think the ABC has a pro-Labor bias

The ABC will declare that “most Australians don’t think the ABC is biased” but while half the nation thinks it’s balanced, 30% don’t know, and of the 20% who are sure there is bias, there are three times as many who think it’s pro-Labor as those who think it’s pro-Coalition. Bear in mind ABC1 only has about 10% of the Australian audience, so 90% of the nation prefers to watch something else. Did the survey ask respondents if they watch the ABC? We might find that of the 20% of the population who are familiar with ABC coverage, most think it’s biased to the left. With some probing questions, we might also find that people of different political persuasions define bias very differently. Could it be that those more likely to vote for the Coalition tend to value free speech even if they don’t agree with the views?

On the other hand those more likely to vote Labor or Green seem to think balance means skeptics shouldn’t speak at all. Is their idea of bias just “if the ABC allows skeptics to comment”. The Centre for Independent Journalism had a whole forum devoted to asking whether “balance” meant they still […]

Government funds anti-science name-calling crowd: “deniers”, skeptics are old “will be gone soon”

There’s a mindset, a world view here that’s profoundly unreal, anti-science, and of course, fully funded by the Taxpayer from start to end (how could it be any other way?).

From the researcher who holds childish assumptions and misunderstands his own results, to the site that posts it all as if it were “higher thought”, to the trained communicator of science who then parrots the mistakes and insults half the population at the same time. Cheers! Private money couldn’t fund a satire like “The Conversation”. (Well, it could if it were funny.)

The Conversation recall was funded with $6 million.

Stephan continues his war on science

Lewandowsky’s bread and butter stuff is breaking the central tenet of science — namely, that evidence is more important than opinions. His mission (though I don’t think he’s aware of it) appears to be to return us to pre-Enlightenment days when Bishops controlled the public conversation. In this post-post-modern era, some things are so post they’re posterior — some parts of science are returning to unscience. This “science” is not about your data or reasoning, and not about your results — it’s about your ability to get a grant, a title, a university badge. […]

Soul searching enviro-journalists admit they look duped and should have talked to sceptics

There is much introspection going on among environmental journalists. Last week, in a remarkably candid piece, Margot O’Neill of the ABC revealed for the first time what the flummoxed and frustrated would-be journalists are discussing behind the scenes.

The admissions are extraordinary. Despite the fact that hardly any of the journalists wrote about Climategate, for many the emails from East Anglia were not just important, but a defining moment (though not, apparently, because it dented their faith in the global warming dogma). Instead, it was the effect Climategate had on editors and others in the office: people who had previously thought climate science was scientific, and environmental journalists were journalists. Suddenly, others realized they had been cheated of the real news, sideswiped by a development none of the supposedly “investigative” reporters saw coming.

Now for the first time, we find out that the formerly respected writers got looks of betrayal.

Probably the most important reaction to the UEA hacking for journalists was in their own newsrooms, among their own editors who are the gatekeepers controlling if your work appears and how prominently. While some UK surveys show no dramatic loss of credibility for climate scientists with the public, here’s how […]

What the heck are science journalists for?

From The Skeptics Handbook II

Last week a science journalist at The Guardian wrote the best summary I have ever seen of the state of the profession known as “science communication”. Only, he thought it was a spoof. Well, it is — and it’s satirically funny at the same time as being an unwittingly cutting commentary. (We laugh at the formulaic approach because we know it’s so true, and then we bang our heads on the wall…).

Science journalists who churn out mindless ritual productions are effectively being PR and marketing writers. Dangerously, though, they are dressed as “investigative” journalists. The public assumes they are checking that their stories don’t break laws of logic and reason, that they are supported by evidence, and that they are providing the whole story. Their PR is the most powerful advertising there is, it’s not just free, it’s a third party endorsement.

Ironically, the same journalists probably don’t realize how important they are. They think they’re there for a fluffy feelgood reasons: to help promote science, raise public awareness, and attract school leavers into careers in science. They don’t realize that their most important role is to protect science itself and be guardians […]

Robyn Williams shreds the tenets of science

Robyn Williams presenting at the Prime Ministers Awards 2006

As I keep repeating, there’s only ONE thing that makes science different to religion, and that’s evidence. Robyn Williams is the most lauded commentator on science in Australian (read the rave here, he was the first and only journalist to be elected a Fellow of the Australian Academy of Science; a professor at two universities, and received 5 honorary doctorates) yet despite the accolades he mistakenly hails the opinions of paid PR hacks above evidence and reason, and hallows the Blacklist of Approved Climate Sorcerers, sorry, Scientists as if it holds the key to the question of climate sensitivity of a trace gas. (How many “scientists” do you need to warm a planet? Answer: Whatever $79 billion can buy.)

This odd juxtaposition of discussing modern science with neolithic reasoning is unfortunately de rigeur, such is the abysmal state of my profession, known (misleadingly in this case) as science communication. These same commentators who complain about “the people who confuse the public”, don’t seem to realize they’re the ones who lead the pack. They break laws of reason known for two thousands years, destroy the central tenets of science, and conflate […]

New Scientist: The Age of Name-Calling

New Scientist plumbs new lows. The magazine has become its own self-parody. Do they see the irony of inviting a PR expert to accuse groups of committing the crime of, wait for it, … using a PR expert?

…he’s the advertiser being offered free editorial space within the one-sided propaganda that masquerades as journalism

Don’t get me wrong, I don’t hold any elitist ideas that only people with science degrees can write for New Scientist (the magazine and its staff have pretty much proven how useless a science degree can be). My issue with them is that Richard Littlemore (a PR expert) has essentially written a smear-by-association piece, which should have no place in a real scientific magazine. It’s not like Littlemore is just an unhealthy part of a big healthy debate — instead he’s the advertiser being offered free editorial space within the one-sided propaganda that masquerades as journalism.

New Scientist may think climate science is a moral imperative, but they don’t have room for the climate scientists who have published peer reviewed criticisms of their favorite theory. Nor do they have space to tell the extraordinary story of the grassroots independent retiree scientists who’ve busted […]

UK Science Museum hit by skeptical ICBM, makes small concession

The London Science Museum has abandoned it’s fort like barricade–the “NoDebateCorral” and many skeptics are rejoicing that the formerly Gung Ho institute seems to have done a major about-face. I remain highly skeptical of their new “skepticality”.

Remember, this is the same museum that was blatantly telling you the UK taxpayer which policy you were supposed to vote (and pay) for:

Note the claim about “seeing the evidence”. I have seen the light!

This is the team that only last October launched the Proveit Exhibition to “help” Copenhagen. They were not even remotely equivocal then about their political aims and beliefs:

““The Copenhagen conference is a crucial opportunity to find an international solution to the threat of climate change and to transform the way we generate and consume energy…

Dr Vicky Carroll, Prove It! Project Leader and Curator of Science at the Science Museum said: “Scientific evidence shows that climate change is happening. We need to tackle it urgently. Prove it! allows visitors to explore the evidence for climate change in the Science Museum and online, get to grips with the Copenhagen conference, and make their view count.”’

See that phrase: Make their view count? They were […]

The evidence? What evidence?

Robyn Williams is Australia’s science communication guru in the sense that he’s one of the few in our country who’s been making a living at it with a regular radio program (or two) for decades. He’s been doing this so long, he was proclaimed a National Living Treasure, and that was twenty-three years ago.

He’s posted his thoughts on the climate debate at ABC unleashed, Climate Change Science: The Evidence is Clear.

He’s been passionately defending science for years, sharing curious points, and explaining how things work. And yet in the upside down world in which we live in 2010–after all these years, he (and nearly everyone else in our profession) has lost sight of the most important things in science, and somehow ended up defending science-the-bureaucracy, instead of science-the-philosophy.

It sounds like I’m splitting hairs, but instead, I’m exposing a grievous flaw.

It sounds like I’m splitting hairs, but instead, I’m exposing a grievous flaw. For science-the-bureaucracy is not science at all; it’s just another cluster of committees, each run by six or ten people who discuss articles published in niche magazines owned by mega-conglomerate financial houses and ultimately controlled by a few editors who print articles reviewed by […]

Shock: Phil Jones says the obvious. BBC asks real questions.

Here’s the short version of that BBC interview. (Wow? Was it really the BBC?) This major re-framing of the story and admission of facts are part of the ClimateGate Virus epidemic. Journalists are starting to ask better questions, and researchers are starting to give better answers. OK, it’s not exactly a grilling, but neither is Roger Harrabin allowing the UN to promote its scare campaign without a few seriously-pointed questions. This represents almost as big a turnaround for Harrabin as for Jones (which I’ll expand on below). Only two years ago, he claimed skeptics were funded to spread uncertainty, and likened them to tobacco industry lobbyists. How must he feel to suddenly discover they actually had a case worth considering?

Cutting to the chase: paraphrasing Phil Jones

Stripped of the extras, Jones’ answers boil down to the following (I’ve added a few things he didn’t say [in square brackets], and skipped some questions ):

A) This recent warming trend was no different from others we have measured. The world warmed at the same rate in 1860-1880, 1919-1940, and 1975-1998. [Kinda cyclical really, every 55-60 years or so, we start another round.]

Hadley […]

ClimateGate — “covered” but not exposed in The Australian

Hackers Expose Climate Brawl Monday Nov 23, 2009

UPDATE Mon 23rd: The Australian put this story on Page 1, and added an image file of “quotes” for which they deserve kudos. This blog comments on the online version. The in-print version is better (see at the bottom).

Caroline Overington writes up the story of the hackers breaking in to the East Anglia Climate Research Unit (CRU), but misses the meat of the story. The Australian can tick the box “Covered”, but not tick the box “Incisive”.

She includes a few of the emails, but misses the bombshells while wasting column space discussing irrelevancies. As the Australian Senators sit down to assess the meaningfulness of an Emissions Trading Scheme this week, we can only hope they have better sources of information.

The extraordinary emails from the East Anglia CRU expose how corrupt climate science has become. They are nothing less than startling. Leading researchers have been caught discussing how to “hide the decline”, how to refuse their scientific and legal obligations, and threatening to blackball professional journals to stop legitimate research being published. These same researchers have a long persistent record of hiding data and when faced with a series […]

Skeptics Handbook II! Global Bullies Want Your Money

Finally, Part II in the Skeptics Handbook series – the bluster and bluff, the deceit, and the money. Enjoy & Share.

It’s unthinkable. Big Government has spent $79 billion on the climate industry, 3000 times more than Big Oil. Leading climate scientists won’t debate in public and won’t provide their data. What do they hide? When faced with freedom-of-information requests they say they’ve “lost” the original global temperature records. Thousands of scientists are rising in protest against the scare campaign. Meanwhile $126 billion turned over in carbon markets in 2008 and bankers get set to make billions.

7.6 out of 10 based on 8 ratings […]

Science communication pollution

Here’s an example of SciComm Pollution — an article that leaves the world slightly less enlightened than they would have been had it not existed. It’s also proof that the media blackout works so well that even theoretically educated people like, say, an archaeologist, are unaware of basic uncontroversial scientific truths. Here’s Michael Berry, in the Salt Lake Tribune, having trouble reasoning, missing the point, being fully a decade out of date, and acting unwittingly as a public relations agent for a giant bureaucracy.

He tries to claim Senator Orrin Hatch and The Skeptics Handbook are wrong on the Vostok ice cores.

“He (Hatch) then misinterprets the 420,000 years of glacial and interglacial stages to indicate that temperature is the forcing factor for rises in CO2, reversing the actual causal mechanism.”

Here, Berry gets it 100% wrong. Temperature is the forcing factor, and even the IPCC agrees. Senator Hatch is referring to the way carbon rises and falls after temperatures in ice core records. Berry implies that Hatch “misinterprets” two lines that clearly rise and fall with an obvious lag. Instead it’s Berry who misinterprets the graph. Carbon can’t control temperature from […]

Global politics is being influenced by the climate fawners

More muddy thinking. Once again, a politico-journalist writes about science and misses the point. Science is not like law, politics or sport: there is no umpire, no judge, no boss who sets the rules (at least not one you can interview). Opinions don’t control the climate, yet Mike Steketee makes the basic error of elevating opinions above The Real World. Steketee is The Australian newspaper’s National Affairs Editor. He’s even won a Walkley award for journalism, yet somehow, the rules of engagement for science writing are so lax he can get away with a commentary which fails the basic test of logic. He pays lip service to the benefits of scepticism in journalism, while he simply repeats official PR from international committees. This is not investigative journalism, or even informed commentary.

“We have the illusion of ‘free press’, but when the press is untrained in logic and reason, free press is just free propaganda.”

What’s so comi-tragic about Steketee is that he’s so sure he ‘understands’ science that he can patronisingly imply that Fielding-the-engineer, might be ‘influenced’ by a contrarian (god forbid, a person who thinks)—all while Steketee is clearly not just influenced, but beholden to group-think. Yawn. There goes […]