By Jo Nova
Apple aims at customers with too much money and a desperate need to feel smug
You too can save the world, by spending two-grand on the latest tech-wear — not because it’s lighter, better, faster, bigger, or more useful, but because you want to look like you care about stopping bad weather and bush fires. Signal your virtue to the world! Wear your smug-watch and smile. It’s carbon neutral, and you are the leading carbon-show-off in the class. (Pretend you care about the kids mining cobalt in the Congo, or the Uighur camps in Xinjiang. Oh nevermind.)
There is a spiritual void out there in 2023 and Apple wants to fill it. But this religion is a world of shallow consumerism and point-scoring, pretending it is deeply philosophical and generous. Apple are this close to turning their brand into a teachy-preachy pagan apostle of Gaia.
And did Mother Nature say she controls the weather? Oops. What are all the windfarms for?
Mother Nature is a bossy black woman, wouldn’t you know, and the word for the advert is “cringeworthy“.
This adverts sums up everything about the motivations of the average climate acolyte. Like a Gucci handbag, it’s all for show but who cares what it can carry? Will solar panels stop the storms or wind turbines hold back the tide? Doesnt matter, as long as you can fake it.
As Heel versus Babyface says: “Best advert for android I’ve ever seen.”
…
h/t Stephen Neil, John Connor III
Do they think they are carbon neutral because of the radiation they emit?
https://www.reuters.com/technology/apple-implement-iphone-12-update-next-few-days-france-minister-2023-09-15/
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Apple Tells Support Staff To Remain Silent On iPhone Radiation Concern
https://www.zerohedge.com/technology/apple-tells-support-staff-remain-silent-iphone-radiation-concern
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Someone needs to start a rumor that the radiation emitted by the iPhone 12 is preferentially absorbed by CO2, so it is causing heating of a greenhouse gas, and therefore operation of an iPhone 12 is a direct contributor to climate change. Watching Apple dance around that and trying to stifle the rumor would be just the thing to convince the tinfoil-hat brigade that the rumor’s true.
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Everything seems to be climate change, climate change, climate change. Reasonably sure if there is climate change it is a cycle the planet has been through before. We had the Roman warming period, the Medieval warming period and maybe a slight natural warming period now. No amount of panic, protest or lies would have changed the last two. No amount of virtue signaling will change the current one. If it is natural, no amount of money, wind turbines or solar panels will change it either. It is a pity we are bombarded by computer generated models, false ‘prophets’ and mega rich elites jumping on the bandwagon to make a few more billion. We have been assaulted by predictions for nearly 60 years of global freezing that somehow from 1979 began to turn into global warming. I wonder what is next. Just a thought….global control!
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Simply a desperate attempt by the rich and powerful to control the masses. The new world order is no longer a communist plot but a reality. There will be animals, the pigs, who are more equal than you and me. I can really think of no more apt description of the elitists like Schwarb and Besos than pigs. [snip]
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Rancid bacon those two….
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Laurie,
Same argument for the Yes23 campaign — All Australians are equal but some are more equal than others.
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They obviously think their customers are stupid. Wow.
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Dog’s breakfast stuff. Gag!
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If they just showed a slide in their presentation about how “green” they are, no one would care. So instead they do this ridiculous video.
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I suspect it is done this way in order to elicit the very response it is getting. The intent is to make one an unwitting participant in the advertising campaign. The reaction to the advertisement will persist well beyond the memory of the advertisement itself. It has become a common advertising strategy of late.
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I think you’ve got it DD!
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That’s what Budweiser thought.
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So Gates is about to buy Apple?
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Oh rejoice
Mother nature is saved – but their human nature is still lacking…
https://www.businessinsider.com/apple-china-suppliers-uyghur-muslims-forced-labor-report-2021-5
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Apple knows it’s market, and how to reach them
It follows then, that this advert is aimed squarely at that market.
Of course if you want to buy a watch that is not carbon neutral- there are plenty to choose from
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Apologies Peter, I accidentally gave you a green thumb.
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DD at #4.1 gets 11 green thumbs to zero red.
Peter Fitzroy at @6 gets 2 greens, one from me and an accidental one from David, to 13 reds for saying much the same thing.
What is going on here?
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Coming back to this, I just can’t bring myself to believe that Tim Cook believes this garbage.
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I never thought it would happen, but I agree with Peter on this one. His very simple post includes truths, and a link to why it’s true, backing up his claim. Even a communist can be correct sometimes, lol.
I have a philosophy: “Never let politics get in the way of making money.”
I bought Apple’s stock back in 2000, based solely on the logic of “I can’t believe people are willing to pay these prices for Apple products!” I mean, Apple was right there with Exxon in Profit MARGIN. I didn’t even own an Apple product until 2016, when my sis insisted I get an iPhone on *her* plan. 🙂
I’m still holding Apple stock, retired, comfortable, not giving a single EFF what Apple (nor any other PRIVATE company) does with their marketing strategy, as long as it sells. I don’t buy their products. I don’t care that others do. I’m thrilled others might think they’re saving the planet by buying Apple’s products lol, esp at these ridiculous profit margins! Woot!
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Makes me want to put up my 9 year old iphone (a gift, not a purchase) as a target at the shooting range,
but I’ll settle for shooting at a printed target of Apple’s ‘mother nature.’
Every shot makes the world a little warmer and creates more CO2. Yay!
Ayn Rand had the right idea. Go on strike against products sold by your enemies.
Send them to the ash heap along with global warming.
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In this 1 min video someone shot an iPhone to put it out of our misery.
https://youtu.be/QR9_T00xmik
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How much “carbon” (sic, that is what scientifically literate people call CO2) could be generated in the manufacture of a smart watch anyway?
And since Apple produces most of its products in the world’s largest CO2 emitter, China, what difference does it make?
China is building around two coal fired power stations every week, with no stopping in sight and they are the world’s largest CO2 emitter by far, more than twice as much as the United States.
Western countries are reducing their CO2 emissions while China’s are increasing almost exponentially.
How much difference could a watch make?
Not that CO2 matters, it’s good for the environment, and only about 4% or the 400ppm of atmospheric CO2 is of anthropogenic origin and rapidly absorbed anyway.
Warmists are totally silent about China’s CO2 emissions but expect Western countries to destroy themselves. That shows you their objectives and political orientation and possibly even who their paymasters are.
I posted links here the other day showing the almost exponentially increasing CO2 emissions of China, the decreasing emissions of US and EU and other countries and a reference that China is building two coal plants per week on average.
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A direct quote from the video:
How much of an ignorant simpleton would you have to be to be excited by a comment like that?
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It’s a targeted market.
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It would appear that at least 80% of the electorate are simpletons.
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True.
What happens to the flora/fauna without CO2?
What happens to us?
I wonder if the morons who wrote this vomitfest actually thought this through?
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In the video notice also “Mother Nature” a clear reference to Gaia, the pagan earth goddess. The Left/warmists are hostile to the foundation religion of Western Civilisation, Judeo-Christianity but are subtly, and not so subtly replacing it with a pagan substitute of Gaia worship.
Gaia also demanded sacrifices for its worship. I tried the entirety of Western Civilisation will be an adequate sacrifice?
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The same “people’ seem to be big fans of “Moloch”, unsurprisingly.
https://allthatsinteresting.com/moloch
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Yes. They are certainly sacrificing plenty of children with their transgender agenda and sacrificing the future of all children with their anti-energy and anti-science policies.
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Not to mention poisonous mRNA VACCINES.
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All made in China using coal power and forced slave labour.
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… and connected to a slew of energy pig data centers / server farms around the globe, that pull their energy from coal-powered grids. The trinket itself may be ‘Net Zero’, but the infrastructure behind it that allows it do all the cool things it does sure isn’t.
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Strange ad and is very symptomatic of everything that’s bad about the climate cult. It shows how climate zealots in corporations are so paranoid about being seen as doing something about climate change that they have to think how they can virtue signal every aspect of the business and when these corporates dutifully do what the climate cult wants it’s never enough. Climate action went from reducing temps by 1 degree by end of century to 1 degree by 2060 to 1.5 by 2050 to net zero by 2030.
I think by the time it’s finished they’ll be signing up for net zero by 2020, lowering temperatures by 5 degrees and reducing population by 25%.
Who cares if it makes no sense. In the climate change fantasy world laws of physics , historical facts and reality don’t matter. The past can be changed to suit the narrative but no matter what sacrifices are made to this cult it will never be enough. Next year when Mother Nature turns up there will be another checklist of demands to be satisfied.
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In the video it is stated that Apple is planting forests to offset “carbon” (sic).
Many such carbon credits are worthless, even the far Left “The Guardian” admits this.
SEE LINK FOR REST
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According to the ad they aim to permanently remove all carbon from the atmosphere! I hope they didn’t mean CO2 .
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Would that be the 4% that humans generate.
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5,4,3,2,1-countdown to when all the Android phone makers make similar comments. It’s like the major supermarkets couldn’t wait to announce their intentions to meet Net Net Zero. All it does is create more income for all the ad agencies. So, the majors are going to buy carbon credits. Who actually checks they did this? Which also means the backside will fall out of that dodgy market anyway.
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It’s amazing what religious fanatics truly choose to BELIEVE and they couldn’t care less about the real DATA for Human flourishing over the last 100 years or 50 years or…..?
So how come 4.8 billion MORE Humans are now BETTER fed and clothed and housed ON THE SAME AREA of LAND compared to 60 + years ago?
Population then 3 billion and today 8 billion.
Global life expectancy then about 50 years and today about 73 years.
THINK and how come 1460 million Africans in 2023 enjoy a life expectancy of 64 years and are better fed and housed and educated etc than the 227 million Africans in 1950? Never forget that African life expectancy was just 36 years in 1950.
AGAIN how come this amazing Human flourishing has only occurred within the last 0.1% of our Human existence? Any ideas?
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AGAIN, how come global deaths from all NATURAL DISASTERS have fallen off a cliff since 1930 or 1940 or 1950?
AGAIN how come these excessive deaths have disappeared while Human numbers have SOARED compared to the last 200,000 years?
AGAIN here are the Human DECADAL deaths from NATURAL DISASTERS since 1900.
https://ourworldindata.org/explorers/natural-disasters?facet=none&country=~OWID_WRL&Disaster+Type=All+disasters&Impact=Deaths&Timespan=Decadal+average&Per+capita=false
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Apple promotes itself as full of smart people.
That may have been true, back in the day
But then wokeness set in.
Do you really think any of the people in the video have a clue? They just parrot woke buzz words and phrases.
Get woke, go broke.
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Apple was way woke from the beginning, before you even knew the term and before you started misusing the word “left” over and over again.
They are not broke.
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It must be so wonderful working in the worker’s paradise of China, working for Apple.
Note, most references below are far-Left oriented. Even they admit there is a problem.
https://www.theguardian.com/technology/2017/jun/18/foxconn-life-death-forbidden-city-longhua-suicide-apple-iphone-brian-merchant-one-device-extract
https://www.scmp.com/magazines/post-magazine/books/article/3082307/dying-iphone-investigating-apple-foxconn-and-brutal
https://www.washingtonpost.com/outlook/the-human-cost-of-an-iphone/2018/03/02/5d76555e-0b7e-11e8-8890-372e2047c935_story.html
https://hongkongfp.com/2020/08/29/dying-for-an-iphone-the-human-cost-of-apples-high-speed-production-demands/
‘iPhones Are Made in Hell’ – Longreads https://longreads.com/2023/02/14/iphones-are-made-in-hell/
https://www.smh.com.au/technology/i-promise-not-to-kill-myself-apple-factory-workers-asked-to-sign-pledge-20100526-wddd.html
https://www.theverge.com/c/22807871/apples-frontline-employees-are-struggling-to-survive
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Anyone involved in farming / agriculture in Australia knows that Mother Nature is not this benign, nurturing , caring guardian of the earth. Quite the opposite. First chance she gets, she will kick right in the gonads.
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Most wokesters would not even be able to successfully plant and cultivate a weed…
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Many wokesters consume mass quanities of weed, though.
No sarc tag/
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But mother nature is a black woman, they got that right.
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Reminds me of the ads from a sprinkler supplier who advertises that the product provides sprinkler uniformity second only to mother nature (meaning rainfall I presume). The problem is that the uniformity about rainfall is when the averages are calculated.
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Never been a fan of the tightly controlled apple environment.
So finding it funny that the EU is considering banning latest iPhone because of radiation risks and China is doing similar for their government staff. That’s got to hurt their bottom line.
What goes around, comes around …
https://babylonbee.com/news/apple-announces-iphone-15-will-come-emblazoned-with-name-of-uyghur-slave-who-assembled-it
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Apple claim to be a woke, environmentally friendly, Gaia worshipping company, but the reality is, their more recent products like iPhones and laptops are not easy or even not possible to repair.
Just watch any YouTube videos by Louis Rossman (US) or Australian Hugh Jeffries e.g. see https://youtu.be/K2WhU77ihw8 .
Making your product difficult, expensive or impossible to repair is hardly environmentally friendly.
Gaia would be angry!
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Just trying to see if I can link to another OWI Data graph on deaths from Natural Disasters from 1900 to 2022.
https://ourworldindata.org/explorers/natural-disasters?facet=none&country=~OWID_WRL&hideControls=true&Disaster+Type=All+disasters&Impact=Deaths&Timespan=Annual&Per+capita=false
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Came through fine.
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Thanks Graeme I tried to include earlier data a couple of months ago but it wouldn’t work for me. But somehow it works now.
IOW I could change it at OWI Data but it always changed back to the original setting when I tried to link to Jo’s site.
But my skills on a computer are very limited indeed.
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Yes. The link works, Neville.
Clearly the anti-energy, anti-civilisation lobby are lying about more people dying of natural disasters now than ever before
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Thanks David.
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Surprised it wasn’t a black trannie taking the top spot, aren’t they the most virtuous?
Android’s Google are just as bad, as are Microsoft.
Tech geeks being weird, who would have guessed.
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Aspnaz,
“Trannies” are out . The last one didn’t go down well . Mother earth needs jenny craig……wasn’t Megan Markle available ?
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OMG! How goodie-goodie are they, them! YUK!
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Just checking to see if this OWI Data global Famine graph since 1860 works or not.
Certainly global Famine deaths have fallen a lot since 1960. I wonder why?
https://ourworldindata.org/famines
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Sorry I can’t isolate the graph but you can see the graphs and information on the full link.
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It works, Neville.
Pretty much the only people who die from famine today are due to deliberate starvation by communists in various wars, mostly in Africa and to a lesser extent Asia or socialist/communist mismanagement.
Here are the top 10 countries with most deaths caused by starvation:
Also see relevant graph on Neville’s linked page.
It’s amazing that the Left keep promoting communism. It’s so wicked. It reflects on the character of such people, but I think we all know that.
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I’m surprised that you are unable to see what is actually going on in these countries. The simplistic Communism/China/Russia/etc. Bad, West good is infantile. BTW none of these countries are actually communist.
The way it works is, if a country declares itself to be socialist leaning or has a desire to use its assets to better the lot of its peoples then immediately the western powers, led by the US and UN, sanction it and attempt to replace its government. The MSM will be used to declare ‘another failed communist state’ and this is echoed by intellectually challenged right wingers.
The travesty of the starvations in these countries is entirely down to the west trying to get their hands on the resources of these countries, pure and simple and evil.
Just look at Australia, UK, NZ, Canada – repressive uniparty governments, assets owned by foriegn multinationals, poor benefits, poor healthcare and excessive spending on american arms and wars. We are the defeated ones, we’ve given up fighting for our rights and freedoms. But at least we’re not commies eh !
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Lest we forget. — read Gulag Archipelago, and Mao’s Great Famine.
And the one from my friend Steven Mosher, one of the few westerners allowed into China in the late 1970s, who learnt Cantonese, and was very sympathetic to the chinese rural peasants. His eyes were gradually opened to the full gruelling tyranny and horror of the Revolution and later one child policy.
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History is essential in understanding what has gone before – the good and the bad. China and Russia have certainly had chequered pasts, but they are very different beasts today. IMO they have learned and moved on, and now they prosper. The West hasn’t, which is why we are truly in such a state of decline.
It depresses me to see the country I grew up in becoming such a failed state. But one thing I know for sure, it’s not because of what happened in China or Russia in the past, it’s because of what’s happening in Washington and Westminster today.
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So there is no forced organ harvesting from political prisoners in China?
When did they stop?
The West may be failing from within, but lies about Communist tyrannies won’t save us.
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Maybe there is, maybe there isn’t. The fact is that the stories about organ harvesting and slave labour all tend to come from a small number of sources usually based in california, maryland or Hong Kong and with direct ties to NED.
I’m not denying your claims, just concerned with the sources.
BTW, organ harvesting and baby factories is rife in Ukraine but we don’t consider that an issue. Maybe because the recipients overwhelming come from America!
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In other words, just say it Steve, you don’t think the Organ Harvesting stories are true. How could you say China has improved if you also believed they murder people for their kidneys.
“I’m not denying your claims, just concerned with the sources.”
What does a sentence like that even mean? That the CCP is murdering people but that the people who say so are liars?
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I’m saying I don’t know what the truth of the claims are because the sources are very dubious. There are many other blogs that provide an alternative narrative. I won’t believe a story just because ‘the state’ tells me it’s true. Same as Covid and AGW. We’ve been here before – that’s why I come here for Climate facts as opposed to MSM nonsense.
We’ll just have to agree to disagree !
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I’m not talking about what “the state” says.
‘He Was Alive’: Tormented Chinese Doctor Recounts Harvesting Organs In Back Of Van
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I appreciate Steve’s point, but that story is compelling.
There are so many similar. Has even one been debunked?
Another point from Steve: I for one am not on this site for “climate facts” alone.
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Remember the point of Steve’s post was this “BTW none of these countries are actually communist.” Bringing up China’s past and present atrocities is not relevant to that point. Steve – you are too easily diverted.
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Noted, thanks.
This thread has run its course, but these little detours are always informative.
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Copied from elsewhere.
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We are due for another Age of Enlightenment.
In ‘What Is Enlightenment?’ (1784) Immanuel Kant summarised the era’s philosophy as:
‘Dare to know! Have courage to use your own reason!’
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I see a lot of hate and outrage directed towards Apple in these comments, for reasons that can be applied just as easily to other consumer electronics manufacturers, but, for some reason, Apple is “worse” than the others…?
Of course, some will see this as me defending Apple, when, really, I’m just saying the negative aspects of modern consumer electronics extend beyond one brand, and the whole industry should be seen for what it is.
All consumer electronics are made by companies which benefit from slave labour at some point in their product lifecycle – to keep manufacturing costs down and to keep the products affordable.
t’s not just Apple products that are hard, or effectively impossible to repair. Glue the batteries in, solder the RAM and the storage device to the board – it makes the thing smaller, more portable, easier to make, and they are popular. They make what us – the consumers, want.
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There is something different about this new situation, especially since 2016.
The obvious move by corporate actors to become overtly political, and their surprising and difficult to understand willingness to alienate large portions of their customer base.
Such as Google, Twitter and Facebook, including documented co-operation with intelligence, LE, and health officials, surreptitiously choosing sides in a US election and the associated promotion of the political aspects of a global health crisis.
I’m not sure ‘consumers’ want this.
I raises the specter of the F word that has a C in the middle, and ends with ISM.
Scary we would not know about this if Elon had not bought Twitter.
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I bet the claim to be only using wind and solar electricity is not true since there is nowhere that has this 24/7. In the UK all suppliers claim that the electricity from them is 100% renewable but this is only possible due to bits of paper.
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Never, in all my years following this page, did I think you would link to Az from HeelvsBabyface. Next you’ll be on FNT! Hail to the fellowship.
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Maybe there is a business opportunity here. The climate change/Gaia Worshipping/AGW/anti CO2, cult/fad/craze/hoax/scam will fade just like all crazes do. This time though the number of mentally impaired folk will be enormous, and quite possibly there will be an extreme shortage of psychiatric practitioners. Becoming a psychiatrist, may be very lucrative for someone with good communication skills, plus give the universities a chance to repay society for all the damage they ordinarily create. This may be your chance to help the psychotics amongst us.
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Sorry, I could only get to 1:48.
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There’s an edited scene at the end when black Mother Nature says, ” and hell, y’all know what’s real funny? We make all this stuff in the coal fueled economy of China” and they all burst out in laughter.
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Apple use the same electricity as everyone else so how do they claim their electricity is “carbon free”? They enter into agreements with wind and solar farms to pay a fixed cost for all they generate but it’s just an accounting trick that’s widespread now.
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All iPhone eventually end up in landfill, so they are just carbon capture devices that will eventually be stored safely away at the dump.
Tip: if you lick the end of a live wire and it tastes minty then it’s green electric.
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Remove all carbon from the atmosphere? Did I hear that correctly??
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