By Jo Nova
They really do want to turn men into women
The men are the climate vandals who carelessly wreck the Earth. If they would just eat the tofu and drive less, the world would be a better place, eh, especially for bourgeois academic femmebots in London. This is the kind of junk research that Big Government funding feeds. Someone spent a lot of money, and nobody learnt a thing.
Naturally, the Guardian lapped it right up:
Ondine Berland, LSE Associate
Cars and meat are major factors driving a gender gap in greenhouse gas emissions, new research suggests.
Men emit 26% more planet-heating pollution than women from transport and food, according to a preprint study of 15,000 people in France. The gap shrinks to 18% after controlling for socioeconomic factors such as income and education.
But really the 26%-more-planet-polluting-men shrinks to a third once you account for men being, you know, bigger and more likely to travel further.
Eating red meat and driving cars explain almost all of the 6.5-9.5% difference in pollution that remains after also accounting for men eating more calories and travelling longer distances, the researchers said. They found no gender gap from flying.
The enemy of course, is “traditional gender norms”. Real men cause storms and floods. Toxic masculinity is raising Earths Temperature:
Our results suggest that traditional gender norms, particularly those linking masculinity with red meat consumption and car use, play a significant role in shaping individual carbon footprints,” said Ondine Berland, an economist at the London School of Economics and Political Science and a co-author of the study.
From the paper, these genius economists think red meat consumption is just a male identity thing:
“Red meat and car — high-emission goods often associated with male identity — account for most of the residual, highlighting the role of gender differences in preferences in shaping disparities in carbon footprints.”
Where are words like body-fat, muscle percentage, basal metabolic rate, and bone mass?
They’re not in this paper. The average man has 50% more muscle mass than the average woman (around 36kg compared to 23kg). He has 13 or 14 kilograms of bone, and she only has nine. All up, he has 15 to 20 kilograms of extra structural mass that needs constant repair and rebuilding. Is he supposed to turn into a girl to save the planet?
Women have a higher percentage of body fat which is metabolically comatose most of the day and also insulates them more from heat loss. Even at rest, skeletal muscle burns about three times as much energy as our fat does. A body with more muscle will need more energy and more protein.
So the researchers big concession to men was to study carbon footprints and even (sometimes) control for “calories”. Seriously? The hottest statistic in the abstract (and repeated in the press release) was that women emit 26% (!) less carbon than men in food and transport, but they admit this does not include “biological differences”. They think there was something meaningful about a food statistic which treats men and women like they are supposed to be the same? Food? Any five year old at the family dinner table knows this is stupid.
It turns out the London School of Economics is also the London Preschool of biology.
All around the world men eat more meat than women — it’s not a cultural thing, it’s a human thing.
One study of 20,000 people from 23 nations found that men ate more meat than women nearly everywhere. And when men and women had more freedom and wealth to choose whatever they wanted, the gender gaps grew even larger. In poor countries, presumably, the men would like to eat more meat but can’t afford to. Does anyone care about those men?
Men are also more likely to be injured in sport and at work, they take more risks, and their metabolic rate is higher. More to the point, they evolved to deal with risks and injuries, so it’s hardwired — the meat-eating men conquered the vegans and recovered faster after the battle.
The Guardian continues the cultural warfare, just so you know, the horrible types who use “soy boy” include JD Vance and a misogynist…
The term “soy boy” has been used by far-right figures including the US vice-president, JD Vance, and the self-described misogynist influencer Andrew Tate to present progressive men as weak.
And just to twist the manipulative knife — the researchers say women find it easier to be climate goodie goodies, while men are the selfish climate deniers, because they don’t want to give up their red meat to save the planet.
The French researchers suggested the gender differences in emissions could explain why women tend to be more concerned about the climate crisis, arguing the greater personal cost of reducing their emissions could cause men to avoid grappling with the reality of the climate emergency.
I say teenage girls are easily fooled and grown men are braver at standing up to ostracism and petty names.
The transport statistics are almost as silly as the food ones. The biggest gender gap in male and female driving habits was not when men and women were single, but when they lived together and had children. When couples had kids, he drove more than his wife did. She was pushing a pram around while he went to work. That’s your big “gender gap”. A women with little kids is not driving less because she cares about climate change.
The truth is this whole work of cognitive vandalism was probably aimed at manipulating young women, not men. (Think of the saccharine flattery). The Blob likes to wind up those pretentious 20-something girls who’ll then rank the climate soy-boy above the strong man in the all important dating game. This leverages the pressure on other men to play by the globalist rules. It twists the pecking order.
Real men probably don’t read the Guardian, but if they have to, some will ride a bike and eat fish to get laid.
It’s a death by a thousand cuts for free men.
REFERENCE
Ondine Berland, and Marion LeRoutier (2025) The gender gap in carbon footprints: determinants and implications, London School of Economics, Working paper 424, May 14, 2025
Image by Ivana Tomášková from Pixabay
“cognitive vandalism” – i LIKE this, perhaps we could also give it a “them” twist and use – cognitive violence, we know how much they love to misuse that tag to push a false narrative & get something banned
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Thanks again Jo for reminding us that we live in a manipulative and twisted society.
One bit of misinfo that was used to beat the world over the head was the “cholesterol” drama where, once again, the science was either hidden or not known by the forces at work.
Cholesterol was constantly painted as “bad”, and to be avoided at all costs and, of course, the remedy led to the evolution of the “soy boy ” era.
The reality is that there are two types of cholesterol and the HDL type is essential to our wellbeing.
When driving up the valley it’s common to see cattle yards with ramps leading up to the jump off point for cattle to move onto the trucks taking them off on a sight seeing trip.
The reminder that we are also being corralled and herded is there; the cattle follow the leader and so do we.
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All down to profits and lies…
American Heart Association Was Paid Off By Procter & Gamble To Say Heart Disease Was Caused By Saturated Fat, Not Seed Oils
The American Heart Association, the nation’s largest nonprofit organization that is considered the leading voice when it comes to heart disease education and awareness, started recommending in 1961 that people avoid saturated fat and replace it with polyunsaturated vegetable oils, such as soybean oil, rapeseed oil, etc.
“The 1961 AHA advice to limit saturated fat is arguably the single-most influential nutrition policy ever published, as it came to be adopted first by the U.S. government, as official policy for all Americans, in 1980, and then by governments around the world as well as the World Health Organization,” the article reads.
However, they were paid off to distribute this information. The AHA accepted $20 million (in today’s dollars) in funding from Procter & Gamble, a corporation that conveniently makes and sells Crisco Oil.
https://www.eviemagazine.com/post/american-heart-association-was-paid-procter-gamble-heart-disease-saturated-fat-seed-oils-sugar
The nutritional lies go back a century..
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All of these sorts of “studies reek of the serious over-use of the classic “Buzz-word / Buzz-phrase generators. For a basic model, see here:
http://sewallspoint.com/buzzphrase_generator.htm
And probably with a little help from AI, these days.
Not like the good-old-days when AI referred to large-animal Veterinarian types getting a bit kinky with the livestock.
Possibly some “parallels”, but I don’t want to explore them.
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The Blob likes to wind up those pretentious 20-something girls who’ll then rank the climate soy-boy above the strong man in the all important dating game. This leverages the pressure on other men to play by the globalist rules. It twists the pecking order.
No it doesn’t. Real men are attracted to real women and vice-versa, and thankfully this will never change.
I mustr dust off my copy of that 1980s classic “Real Men Don’t Eat Quiche”…
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“Real Men Don’t Eat Quiche”…
I just call it Bacon and Egg pie or ‘Truckdrivers Quiche’.
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Friend named his big new dog “Quiche” because it ate real men. Geoff S
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Have you ever heard of a woman in child birth requesting a male midwife by preference? No, neither have I.
Do we now blame men for this lack of equality because men produce 26% more planet heating emissions than women do?
Geoff S
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DEI initiatives are a one-way street. They call for increased numbers of women in the military and trades. But have you ever head them lament the lack of men In midwifery?
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Would have to be ‘midhusbandry’.
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Midpersonry? Gets more and more stupid doesn’t it? And you know what they say about stupid.
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Diesel-driving meat-eating blokes can play this back-to-front word game too:
Ondine = Enid No!
Marion = No, I Ram.
Poor little French tarts, do they not know a diamond ring – that gift of eternal love – is pure carbon, clocking in a planet-destroying 100% footprint, as opposed to their purely bovine verbal excrement.
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More men drive big trucks.
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Yet another paper authored by “misandrists”.
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Humans cannot eat most plants. Vegetables are the group we can eat and it’s a small group. Fruit of various sorts which have developed from a symbiotic relationship to spread seeds. We can’t eat grass, only seeds, the big discovery which created our modern world. So we eat animals which can eat grass, herbivores. Gorillas eat mainly leaves and so spend most of their days sitting down chewing. They do little else. And still the male Gorillas are much bigger and release more CO2 and more methane. So it’s nothing to do with meat.
Photosynthesis hydrates CO2 into carbo hydrate. It’s what you do with it. But eventually it goes back to CO2 and H2O. It’s the energy cycle of life. Not anyone’s fault, least of all male humans. All living things are made entirely from CO2, from fungi to bluewhales, bacteria to bactrian camels. And all living things breathe and combust carbohydrates into CO2 and H2O. Only one species has just decided that is wrong and CO2 is toxic.
And the digestion of cellulose leads to methane, as with ruminants like cattle and deer. So if we could eat leaves, CO2 output would be as high and methane levels would go up dramatically.
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You can tell what an animal eats and how from the teeth. Birds from their beaks.
Humans have canines for meat and molars for chewing and tearing edges with incisors. This reflects our evolution. The canines reflect our descent from animals like dogs. But we have lost the ability to eat cellulose and only the useless and dangerous Appendix is left of the system. The discovery of agriculture where we learned on 10,000 years ago to grow our own seeds each year led to cities where hunters needs square kilometers each for prey, you could now have hundreds of people in a single square kilometer.
But before that we have discovered in Eastern Turkey there are elaborate stone buildings in the pre agricultural hunter gatherer world. Possibly this was enabled by the discovery of fire which meant we could cook meat and eat much faster, freeing up a lot of time from hunting. It’s a question of what you do with that time and the people of Eastern Turkey built fabulous dressed stone structures and carvings of fabulous animals and more in relief. Which has upset the old idea that agriculture predated civilization. At least in one place in the world, civilization predated agriculture.
The discovery of Gobelki Tepe was just the first. There are now many sites older and it is changing our view of human history.
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Sadly, many animals including giant herbivores like elephants who spend their lives chewing will die from starvation after they have worn out their teeth. My view of vegetarianism is that it doesn’t change the equation. You need so much energy to live and will therefore generate as much CO2 by digestion. So I consider myself a second degree vegetarian. I only eat animals that don’t eat other animals. With the exception of fish which almost always eat other fish. And whiting are fine as they are herbivores.
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And the biggest animal ever on planet earth, the Blue whale, has cut out the middle men. They eat krill, a tiny prawn which feasts on phytoplankton which is part plant, part animal, a single celled planimal. (my own word)
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TdeF,
While I agree with your post , one exception : whiting- while they are tasty , are not herbivores – they eat crustaceans , worms and are fond of molluscs too . One of the ironies of the piscatorial world is that they are opportunists – even plant eating fish will when the opportunity exists will occasionally eat flesh .
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Omnivorous then.
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And it was a mutation in wheat which gave it a non-brittle rachis which led to the development of agriculture because it meant that wheat seeds would stay attached to the stem and not fall onto the ground. This made wheat harvestable about 10,000-15,000 years ago.
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Did the same happen for all the other grains too?
For example, rice, barley, oats, rye……
Wouldn’t it be strange if it all happened around the same time, implying that selection had something to do with it.
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I expect the type which did not fall on the ground was selected and so became the dominant type. And that would happen with other grasses too. I also note that in the 19th century in the UK, all such seeds were known as ‘corn’. But in Australia we associate the word corn only with maize. No idea why.
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“Men emit 26% more planet-heating pollution than women from transport and food, according to a preprint study of 15,000 people in France.”
What about womens contribution via their endless purchasing of clothing, consumer goods and other junk.
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Or turning the heating up to compensate for lower body mass and less internal heat generation.
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I guarantee they won’t be serving insects at WEF or Climate Crisis love-fest gourmet banquets.
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Most men are just taller and have more muscle mass than most women and their skeletal frame is much heavier and thanks to Jo Nova for reminding us of these facts.
Add that up and these larger male humans must feed their NATURAL LARGER body mass.
As for cars I shouldn’t even bother to reply but the type of mobile jobs men are employed in like truck drivers and farm workers + others employed on building sites or the military etc covers a lot.
This so called study is so loopy it could be called a waste of time and money.
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Paul Joseph Watson discusses the phenomenon of low testosterone “soy boys”.
https://youtu.be/Dlpqcc_hNdM
That video will definitely trigger any soy boys out there.
The Left want to see men demasculinised and feminised. And it shows. Just look at the pathetic examples of “men” they produce.
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Strangely enough, the preferred immigrants favoured by the Left come from an extremely male-dominated hypermasculine war-loving misogynistic religion and culture where women are considered items of property to be used and abused at the will of the men. That type of false supposed “masculinity” truly is toxic, not standard traditional Western masculinity as we used to have in the West which so-called “feminists” describe as “toxic” and who prefer men to be submissive wimps.
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Maybe we should be supplying soy drinks to all the young, fighting age, country shoppers. 10 doses a day should be enough to have them sit down to pee.
What kind of society would encourage dosing their own with plant based products that warp the mind? Unless it was planned….
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Ian,
Since soy products contain female hormone “mimics” (isoflavones) it would make an interesting experiment…
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Of course many male drivers are driving their female partners around the place.
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We all know climate change is driven by excess electricity usage (coal ) and hot air. So, logically climate change is being caused by hair dryers. Who uses hair dryers the most? Women. It’s all you women causing the oceans to boil and the earth to fry.
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Eating fish would make me more attractive to women? Sounds a bit fishy.
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It’s why I eat only Lobster and Alaska King Crab.
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And those huge Pacific scallops.
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Jo,
Please don’t publish articles like this. You’re giving our new opposition leaders something “green” to offer in their feeble attempts to attract voters from the now defunct Greens.
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Story this morning that the lovely Lydia Thorpe is going back to the Greens, so maybe a bit less defunct. Imagine having LT back in the senate representing the Greens again, banging on about climate change, red meat, toxic male hood and white supremacy?
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She’ll quickly bully her way into the leadership eh.
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They highlight these insignificant gender details as if it’s a matter of life and death to the planet but remain silent about China’s enormous CO2 increase. It’s never been about the climate and never will be.
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Thanks Jo, great article yet again. Seems there is a never ending series of rubbish from the climate freaks. This one is a classic. The “researchers” who come up with this junk should get a real job and get out and get their hands dirty instead of writing their gibberish. We are all weary of their fantasies, plus none of their so called prophesies have ever come to pass, like tipping points and no more Arctic ice. Time for crazy climatologists to admit they are just plain wrong.
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The sign that I am looking for in comments here is from a few women. Men are being sorted into big, strong types like me who love sex; and shorthand “soy boys”.
A question for ladies, if I may:
Are there also 2 major groups of women, such as normal and “latte ladies”?
Geoff S
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Alarmists tell men they should eat,
A handful of bugs as a treat,
And for the planet to thrive,
They should all cease to drive,
Nor dine in or dine out on red meat.
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A good point raised in this discussion, which I have raised for years.
The shallow feminists campaign for tax- free – or just free- period products because not fair.
Never mentioned is the fact that men need to eat a fair bit more, just to survive.
This would more than redress the balance.
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The more “mature” ladies here will remember the little “towelettes” that were used for such cyclic events.. Carefully washed and re-used.
Very eco-friendly.
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Not to save the planet but to reduce procreation of those damn dirty apes.
Of course fitness junkie men would never use a Soy protein – too estrogenic. Pure Whey protein isolate every time. 😎
As for muscle mass, I’ve mentioned Anatoly (youtube superstar) a few times. You don’t need bulk and size to be incredibly strong. I know.😁
It’s a matter of neuromuscular recruitment, my specialty back in the day, but no-one trains that way…
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I know so many TDS suffering progs that want to fight Climate Change … and the Russians over Ukraine.
My suggestion that they volunteer themselves or their children for Ukraine service is met with blank stares.
There are many homes near me displaying Rainbow, Ukraine, and Palestinian flags together.
(They also look confused when I tell them that some of their grandparents voluntarily fought on the same side as the Russians … against Ukrainians.)
Personkind does not need men anymore.
Women can do everything that men can do.
Personally, I’m ok with letting them.
(If we can get a few more women into the US Congress, American politics will become as entertaining as The View.)
We can freeze male product for repopulation after we stop Climate and the Russians in Ukraine.
Saving it to join the EU which is all about saving democracy.
With drones.
So men are no longer needed for their traditional purposes.
I suppose battery powered drones could have many uses.
My wife informs that men also smell.
I understand some of those smells cause Climate Change.
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Honk,
You are a naughty boy…its liberating isn’t it ?
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The world has never lacked people who cry wolf. The End of World pushers have always had a story. And we have been warned about them in the parable of Henny Penny/Chicken Little and ‘the sky is falling’.
I remember all those sad people who gave up everything to go to Guyana in the jungle with the ‘Rev’ Jim Jones and took the Kool Aid. This sort of fantasy science writing is symptomatic of a cultural disease of self hate and depression know as Global Warming. If there isn’t a problem, you make one up. And it’s amazing how many people will sell their houses and possessions, travel to Guyana and willingly drink poison and give it to their children. What can you say? It’s nuts.
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But then you have to think that Jim Jones and L.Ron Hubbard and so many other knew exactly what they were doing and why. I have always wondered how Moses was lost in the wilderness for 40 years with ten thousand virgins. It’s a tiny area. The whole Sinai(60,000sqkm) is smaller than Tasmania(68,000sqkm)
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Well that is a Reminder to rebook a Lunch Table at https://www.liquidandlarder.com.au/venues/bistecca/
Only One Main on the Menu
Bistecca alla Fiorentina $19 / per 100 grams
Tuscany is the home of bistecca alla Fiorentina, globally called a
T-bone steak and considered one of the finest cuts of beef available.
Traditionally the steak is sourced from the local cattle called
Chianina, cut three fingers thick and cooked over a charcoal fire.
Our beef is sourced from Riverina, a region spanning across
southern New South Wales from the foothills of the Snowy
Mountains to the flat, dry plains of the inland.
We cook our steak to the weight you choose, over a combination of
ironbark and charcoal, served medium-rare
https://www.liquidandlarder.com.au/wp-content/uploads/2023/08/Dining-Room-Menu-Bistecca-3.pdf
or perhaps Lunch at the Oaks Hotel Neutral Bay – easier to get to & from by 144
for TOMAHAWK STEAK (around 1.6 – 1.9kg)
served with roasted potatoes & steamed green beans.
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“some will ride a bike and eat fish to get laid.”
If you think this is the worst we would do for the reward then you do not understand men at all
🙂
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It’s always the males’ fault.
Pure sexism I call it.
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Why is Jo so easily distracted by BS issues ?.
She should get back to her climate denial roots and submit that elusive ‘evidence’
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You’re correct that it is a BS issue. That’s Jo’s point.
Covering it fits with the blog motto, “A perfectly good civilization is going to waste…”
As much a BS issue as the whole man made climate crisis.
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It’s always cars. Especially muscle cars and 4×4 trucks. It makes me wonder if the whole alarmist thing is caused by people who couldn’t get a Mustang but got stuck with a minivan and are still pissed about it decades later.
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It’s safe to dismiss anything reported as “factual” by The Gruniad as complete nonsense. It’s misinformation at best, but more often deliberately designed to disinform its readers. Of course we here on Jo’s site know all this, but there are plenty of of folks who are ignorant of The Gruniad’s pernicious influence and take what its writers say as gospel. Poor things.
Me, I’ve been ketovore for 13 months now and never been healthier. Red meat, eggs, dairy, and a few berries for fun plus the odd cheat meal. And I drive a diesel car. Makes me want to grunt like Tim Allen.
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I would like to point out the absurdity in the meat eating CO2 generating story. And the fundamental conservation story behind generating CO2.
Plants existed before humans. Made entirely from CO2 and H2O, they grew, captured solar energy. And died. Then they were turned back, rotted by microbes, bacteria, termites into CO2 and CH4 which turns into CO2. This is an eternal cycle.
Animals then entered the scene. They ate the plants. And extracted the solar energy as carbohydrates, sugar and we had mobile multi cellular organisms which still share a lot of genes. A cow has a 60% gene overlap with a carrot.
And then man arrived and ate the cow, sharing the partly processed shared energy as meat.
Ultimately we started with CO2 and in the end, extracted the solar energy in combustion and ended up with exactly the same amount of CO2 as if men and cows did not exist.
So it doesn’t matter if some men eat more than others, or cows not seeds or more than some women. The total amount of CO2 and solar energy is exactly the same. There is not more CO2 than would otherwise be there. We do not eat all the grasses, all the bushes, all the fish. And we do not turn CO2 into sugars ourselves. That is all free food and free solar energy. And we live and move thanks to our internal combustion engines.
This is the ultimate equation of life. CO2+H2O -> hydrated CO2 -> plants -> animals ->humans or tyrannosaurus Rex and back to CO2 + H2O. But we do NOT make extra CO2. The total amount generated is no more than was used in the first place. Blaming meat eating men for creating extra CO2 is just silly but it also means a lack of understanding of life on earth, which is the subject.
CO2 itself existed before life on earth. We do not control it. In fact when sea creatures realised they could combine it with Ca++ calcium and create calcium carbonate and limestone and marble and coral reefs and exoskeletons, they have permanently trapped a lot of CO2 in extremely short supply, which is a real problem We may be at 0.042% CO2 today, but under 0.02% CO2, the cycle of life stops and all life on earth becomes extinct. We may have just missed a mass extinction event caused by selfish shellfish and inconsiderate coral.
What are we going to do about creating more CO2? And so more plants, more animals, more people, more life on earth? Or none.
I suggest we make a lot more concrete and so release the CO2 instead of taxing it. Running out of CO2 would kill everyone.
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I love the first half of this video about why we even have fossil fuel in coal, dirty, dirty coal. Lucky us.
And totally disagree with the preachy wrong second half about the need to reduce CO2, especially growing trees. Because more CO2 means more trees. And that’s very good. More food too. Grasses are just competition to trees. They hate each other.
So this campaign against Carbon Dioxide is all wrong. It is our food, our energy, our bodies and powers our muscles, our brains. And now billionaire Al Gore decided that was killing us, a toxic gas. Now that’s utter nonsense, 37 years ago. More CO2 is great. Tree cover has rocketed according to NASA.
And if you haven’t noticed, the world has not exploded since Al Gore declared we were all going to die soon. In 1988. In fact I am not aware of anywhere which is worse off. Rather the whole world is better with more food, longer life expectancy, abundant energy. Except in Australia where we are ready to drink the Kool Aid. To save others, of course.
And we still like to holiday in hot places, as does everyone. Which is odd as the people who live in hot places are supposed to be suffering terribly. Doomed. Like the 100 Million people on tiny hot Java only twice the size of cold Tasmania (population 0.5 million)
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TdeF:
I would disagree about all the coal being made by 300 million years ago.
Firstly there was coal being formed in the Permian period until the catastrophe ~252 M.Y.a. as show in deposits in NSW (south coast).
There is also coal much younger that that although probably not top grade Welsh anthracite.
Low-grade sub-bituminous coal of Late Jurassic age was discovered in 1976 central western Eyre Peninsula. The high-ash content renders the coal difficult to use in conventional power stations.
South Australia has large resources of low-rank brown coal (lignite) of Middle to Late Eocene age.
Unfortunately I didn’t record my source (Qld I think).
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