Google emissions surge nearly 50% as demand for AI sets fire to their Net Zero plan

Google Green logo on fire.

By Jo Nova

The World must act, The Science is clear say Google,  but Armageddon will have to wait while they make money from AI

Saint Google’s climate piousness vanished the moment they had to give up something they cared about. The unwashed masses need to take cold showers, eat bugs and fly less often, but if those same people want artificial intelligence, who cares about the heat waves or the hurricanes? Do carbon emissions matter, or don’t they?

For three decades Saint Google strove to save the world from CO2 (and from skeptical opinions). Google were the first major company to become carbon neutral in 2007, the first to commit to operating 24/7 on carbon-free energy. They boast they’re helping 550 cities to reduce a gigaton of carbon emissions. Then opportunity knocked and set fire to those plans.

In 2020 they boldly set the goal of being 100% carbon-free by 2030, now three years later, their emissions are up 50% on what they were in 2019.

In September 2020, it was Google’s “Most Ambitious Decade” because the fires of climate change were already upon them:

Google announces it will run on carbon-free energy by 2030

We have until 2030 to chart a sustainable cause for our planet or face the worst consequences of climate change,” Google CEO Sundar Pichai said in a video released today. “We are already feeling those impacts today from historic wildfires in the US to devastating flooding in many parts of the world.”

Once Google’s data centers are powered completely by carbon-free energy, “this will mean every email you send through Gmail, every question you ask Google Search, every YouTube video you watch, and every route you take using Google Maps, is supplied by clean energy every hour of every day,” Pichai wrote in a blog post ….

So much for that — July 2024:

Google’s carbon emissions surge nearly 50% due to AI energy demand

Google’s emissions surged nearly 50% compared to 2019, the company said Tuesday in its 2024 environmental report, marking a notable setback in its goal to achieve net-zero emissions by 2030.  The company attributed the emissions spike to an increase in data center energy consumption and supply chain emissions driven by rapid advancements in and demand for artificial intelligence. The report noted that the company’s total data center electricity consumption grew 17% in 2023.

Way back in prehistoric times of 2020 the only mention of AI in these ambitious plans was “to optimize their electricity demand and forecasting.” which suggests AI was pretty useless, given that it didn’t tell them their 2024 electricity demand would be up 50%.

Most of Googles emissions are “Scope 3” which makes them just like the fossil fuel giants they despise

It’s not the oil and gas extraction that creates most of the emissions, it’s what Exxon’s customers do with the oil and gas that does. So it is with Google — it’s not creating the AI program that burns through the electricity, it’s the customers who keep asking it to make things like deep-fake porn movies.  I mean, “Scope 3” is just plain silly —  that any company should be accountable for what their customers do, but if you are going to apply silly rules, at least do it equally.

Fully 75% of Google’s carbon footprint are scope 3 emissions.

Our total Scope 3 emissions were approximately 10.8 million tCO2e in 2023, representing 75% of our total carbon footprint. Our Scope 3 emissions are indirect emissions from sources in our value chain. The majority of these emissions come from the production of goods and services purchased for our operations, including the upstream manufacturing and assembly of servers and networking equipment used in our technical infrastructure.

So is the world at stake or not? If emissions will wash the coast away and melt the polar ice caps, why is it OK to demand people live in cold homes and give up their family holiday to Bali, but frivolously expand artificial intelligence use?

Do carbon emissions really matter or not?

“The science is clear: The world must act now if we’re going to avert the worst consequences of climate change. 

We are committed to doing our part.”  — Sundar Pichai, CEO of Google, Sept 2020

 

 

10 out of 10 based on 86 ratings

85 comments to Google emissions surge nearly 50% as demand for AI sets fire to their Net Zero plan

  • #
    David Maddison

    It’s interesting, but typical of the double standards of the Left, that the very technology they are using to track, monitor and control us and push endless “climate change” propaganda, is a major contributor to anthropogenic CO2, which they falsely claim is the reason for supposed climate change.

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    • #
      Ted1.

      I smell a rat. Or a dead fish? Or a frog? Or something?

      My call for all this is that they are still learning to count, and have a way to go yet

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    • #
      Ted1.

      That said, I keep reading that AI will greatly increase our energy consumption. This is not what I would expect to happen.

      As Pauline might say: Please explain. Show us the data!

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    • #
      Saighdear

      Huh, Yes, and as we are being encouraged to use even more: “surged nearly 50% compared to 2019,.” … and the bigger / more that the consumption becomes, …. um, how far up / along the graph line are we already? https://youtu.be/y2uM1b_tzS0?t=53 .

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  • #
    David Maddison

    And where the Big Tech propaganda and Government data centres set up, they don’t use windmills or solar panels.

    You can’t have a power failure in a data centre.

    They need to run on coal, gas, nuclear or hydro power.

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  • #

    Two weeks ago I responded in the letters page of our local newspaper to a group demanding our local govt goes vegan in order to prevent climate change

    I suggested their time would be better spent not in harassing local farmers but In campaigning against data centres.

    These are set to use 5% of the worlds electricty within 2 Years. In a Bbc science programme the other day the subject of data centres came up and the supposedly switched on presenters had no idea that the digital world consumed so much energy.

    In an investigation they found that using AI instead of google consumed approximately 100 times more electricty for even a simple enquiry They were shocked by this as previously they had been extolling the virtues of A I

    The reliance on the Digital world is going to make us all head for disaster, not only in power consumption but as George Orwell nearly said. The world will end not with a bang but in cyber hacking

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    • #
      Steve4192

      I look forward to 3 years from now when they ban EVs and electric stoves and HVAC equipment because they compete with AI for limited electric resources. I’m not looking forward to the blackouts though, when Big Tech companies start signing exclusive rights deals with utility companies that ensure they get first dibs on electricity to keep their AI running, while average Joe consumers get whatever is left over (which will often be not enough).

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      • #
        David Maddison

        ban EVs and electric stoves and HVAC equipment because they compete with AI for limited electric resources.

        We are already being conditioned to believe that wanting to be warm and comfortable is selfish.

        I got an email from the Victoriastan (Australia) government the other day saying I should set my thermostat to 18C (64F) and wear more clothes inside. Such a low interior temperature is completely unacceptable.

        AI and data centres will be given top priority for increasingly diminishing electricity resources as Government needs them to propagandise to the population and to trace, track and monitor everyone, unperson them if necessary and shut down their bank accounts (as Trudeau did in Canada).

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        • #
          robert rosicka

          David there are many out there now that can’t afford to run a heater at all which makes me wonder as demand outstrips supply , companies like Google will be able to afford the extra expense and with less demand from households and more demand from big tech eventually the grid will collapse anyway . Due to their relentless pursuit of intermittent weather dependent electricity generation .

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    • #

      The AI bots will not give a toss about the world temperature.We will be gone and with us the whole global climate scam.

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  • #
    Steve4192

    Fossil fuels for me, not for thee.

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  • #
    Richard C (NZ)

    >Most of Googles emissions are “Scope 3” which makes them just like the fossil fuel giants they despise

    Even their pretense isn’t working now, people see through it. The AI/Datacentre situation now blows away any vestige of Greenwashed virtue:

    The Green New Scam Is Dying

    The typical upper-income supporter of the climate cult including academics, media figures and celebrities is probably ignorant of the fact that there is no evidence that CO2 emissions cause climate change and that the real causes are solar cycles, volcanoes, ocean currents and atmospheric moisture not caused by humans.

    https://dailyreckoning.com/green-new-scam-is-dying/

    Climate: The New Communism

    Following the end of the Cold War and the collapse of communism, anti-capitalistic collectivists admitted that they needed to promote the climate agenda because the only way to combat global warming is through collective action. It requires a coordinated global effort that limits national sovereignty.

    Except the highest capitalization is Big Data:

    Microsoft is valued at $3.3 trillion.

    Apple is valued at $3.2 trillion.

    Nvidia is valued at $3 trillion.

    Alphabet is valued at $2.3 trillion. (Google)

    Amazon is valued at $2 trillion.

    Big Data – Big Energy – Big Emissions – Big Hypocrisy.

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    • #
      Leo G

      … anti-capitalistic collectivists admitted that they needed to promote the climate agenda …

      Their way to replace national sovereignty with collectivism appears to involve partnering with corporatists to promote existential crises.

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  • #
    Mike

    They are so brave they have comments turned off on YouTube.

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  • #
    KP

    “which suggests AI was pretty useless, given that it didn’t tell them their 2024 electricity demand would be up 50%.”

    End of argument… I can’t see the use for AI at all, its a bigger waste of human resources than that non-existent money like bitcoin, and both just waste a lot of energy.

    I’m sure if you need AI to fake an image for you, you’re not going to make it as an artist! Go plant turnips…

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    • #
      Richard C (NZ)

      KP >I can’t see the use for AI at all

      Some can:

      Concerns raised as GPs embrace AI to ease workload
      https://www.rnz.co.nz/news/national/521240/concerns-raised-as-gps-embrace-ai-to-ease-workload

      GPs say using artificial intelligence (AI) during consultations with patients is taking a load off a severely burnt-out workforce.

      Hundreds have turned to AI to help manage workloads as burnout and stress hit critical levels.

      AI is largely unregulated within the health sector.

      The generative AI listens and creates notes during the consultation and provides a summary which the doctor checks, before copy and pasting it into the patient’s file.

      The transcripts do not identify the patient and AI stores them only temporarily.

      It’s the expectation that’s driving it (note “could” below):

      AI could increase corporate profits by $4.4 trillion a year
      https://www.mckinsey.com/mgi/overview/in-the-news/ai-could-increase-corporate-profits-by-4-trillion-a-year-according-to-new-research

      To generate $4.4T profit how much revenue is needed?

      That profit is not going to come just from operational savings.

      And if it is new revenue where’s that coming from i.e. what or where is the underlying growth to produce the revenue?

      That is in direct opposition to calls from likes of WEF for degrowth:

      Degrowth – what’s behind the economic theory and why does it matter right now?
      https://www.weforum.org/agenda/2022/06/what-is-degrowth-economics-climate-change/

      It broadly means shrinking rather than growing economies

      Degrowth does not produce stratospheric profits.

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      • #
        Richard C (NZ)

        >what or where is the underlying growth to produce the revenue?

        All the profit in the McKinsey report previous seems to come from operational savings that drop immediately to profit i.e. there’s no actual economic growth in industry, agri/horticulture, manufacturing, whatever.

        McKinsey:

        There were 63 use cases in which we estimate that generative AI will raise productivity, including providing support interactions with customers, generating creative content for marketing and sales, and drafting software code based on natural-language prompts, among many other tasks.

        And,

        We estimate that generative AI is likely to deliver its biggest impact in banking, high tech, and life sciences as a percent of overall industry revenue. In banking, for example, the technology could create value equal to an additional $200 to $340 billion a year if all use cases were implemented. That’s not to say other industries won’t realize big value from deploying generative AI. All told, for instance, retail and consumer packaged goods companies could see an additional $400 billion to $660 billion in operating profits annually from the use of generative AI.

        Recession and turnaround next.

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        • #
          Richard C (NZ)

          Recession and turnaround.

          I can certainly see how there can be big AI-driven leaps in banking, software, customer relations, and similar but I’m struggling to see why the “consumer” is suddenly going to spend-up because of AI.

          A bit like pushing on a string or “push/pull” strategies. Doesn’t necessarily mean the consumer will respond accordingly.

          In NZ we’re in a recession worse than GFC and looking like surpassing the 1980s sharemarket crash – spending is way down and retail and construction is really hurting. Company profits are down, insolvencies and liquidations are up, 474,000 are behind in credit/mortgage payments:

          Retail spending slump nearly surpassing ’80s sharemarket crash
          https://www.rnz.co.nz/news/business/521229/retail-spending-slump-nearly-surpassing-80s-sharemarket-crash

          Not much different in the US. Look below Big Data on the Dow and there’s no boom. In fact thousands being laid off from tech to trucking.

          It’s not AI that will turn that around. What will have to happen is all those that were dining out on low interest rates with no high interest risk assessment are weeded out and those with solid fundamentals surviving and providing what’s left of an economy to prop up banks, tech, and everything else McKinsey points to.

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        • #
          Leo G

          what or where is the underlying growth to produce the revenue?

          The projected revenue increase must come from reduce labour costs in a very small sector of the economy.
          Elsewhere in the economy, however, what will be the effect of integrating AI into products via processor operating systems- products like personal computers, smartphones, transport vehicles etc?

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          • #
            Richard C (NZ)

            Leo >what will be the effect of integrating AI into products via processor operating systems- products like…..

            Browsers.

            I really liked the Opera browser. Fitted my user tendencies like a glove except for one annoying glitch where I had to reboot and reset a few times.

            But then they integrated AI and it lost the appeal immediately. I didn’t ask for it, it just suddenly appeared after an update and was a mission to negotiate. So I dumped it and went back to Firefox.

            I got a message expressing disappointment that I was leaving Opera. I would still be there if they didn’t shove AI at me.

            Firefox not the same but at least I don’t have that glitch now.

            30

      • #
        Ted1.

        It looks to me like a rerun of the ancient practice of using somebody else’s money until it runs out.

        60

  • #
    david

    If Sundar the CEO of google truly believes what he is saying, he is more stupid than anyone could imagine. Perhaps he knows he’s talking BS?
    What a slimy piece of work he is.

    140

    • #
      GlenM

      Soy Boys all look the same to me. Are they real or just cardboard cut outs of our imaginations. Maybe Lizard people,

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    • #
      GeologyJim

      What we have here is a gigantic real-world demonstration of Garret Hardin’s “Fallacy of the Commons” thesis from the 1960s. Any resource owned “in common” but used by entities motivated by maximizing return/growth/profit will be exhausted by the greatest users. Losses are shared by all, but gains can be maximized by the “gobblers”.

      Electric power systems are mostly public utilities or state monopolies which spreads costs and losses over all users. Gigantic users (Big Tech, Big Government, Big Academia, Big Med/Pharma, etc) are gobbling up these public resources to control/propagandize/fleece the public “owners”.

      Reminiscent of Lenin’s dictum “We will sell them the rope to hang themselves”

      10

  • #
    David Maddison

    Google claiming to run on “clean” (sic) energy is just a deceptive accounting trick. It’s just like how they claim that Canberra runs on 100% unreliables. It still runs when there’s no wind or sun so it’s an obvious lie. Plus so-called carbon offset programs themselves are a huge scam.

    https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe

    The forest carbon offsets approved by the world’s leading certifier and used by Disney, Shell, Gucci and other big corporations are largely worthless and could make global heating worse, according to a new investigation.

    The research into Verra, the world’s leading carbon standard for the rapidly growing $2bn (£1.6bn) voluntary offsets market, has found that, based on analysis of a significant percentage of the projects, more than 90% of their rainforest offset credits – among the most commonly used by companies – are likely to be “phantom credits” and do not represent genuine carbon reductions.

    250

    • #
      Leo G

      … they claim that Canberra runs on 100% unreliables.

      Fossil-fuel powered electrons shall not enter there!

      50

      • #
        Ted1.

        “The forest carbon offsets approved by the world’s leading certifier and used by Disney, Shell, Gucci and other big corporations are largely worthless and could make global heating worse, ”

        We knew that all along.

        Why did they not know?

        Tell them to find out why and apologise for treating us so badly.

        20

  • #

    Microsoft are going to use Nuclear Power to generate the electricity for their Data Centres. Seems to me that all the Big Tech Companies will go the same way as Wind and Solar will just not do it for them. Mayne lots of SMRs popping up everywhere.

    What will they do for the Data Centres located in Australia with the Wind/Solar farce fast becoming shown to not be the way to build a Nation’s Electricity Grid. Let alone all the other users of electricity (Households, Industry, Mining, Hospitals, Agriculture, etc.).

    Tennis Elbow and Blackout Bowen are you both awake? No, I didn’t think so.

    https://ia.acs.org.au/article/2023/microsoft-plans-to-use-nuclear-power-for-data-centres.html#:~:text=Microsoft%20is%20planning%20to%20start%20using%20small%20nuclear,the%20role%20of%20%E2%80%98Principal%20Program%20Manager%20Nuclear%20Technology%E2%80%99.

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    • #
      Yarpos

      Who says they need data centres in Australia? If mandates they would lower the service standards to meet grid quality and/or raise costs to cover extended use of back up power.

      During the 90s I visited ANZs off shored centre in Bangalore. The power was not the most reliable there at the time and running of diesel gensets was considered business as usual. Just something they did routinely , nothing unusual.

      10

  • #
    David Maddison

    And why would anyone set up a data centre in Australia (unless they had to)?

    It’s an energy-intensive industry.

    Australia no longer has any non-subsidised energy-intensive industries because of high electricity prices (some of the world’s highest). Data centres are no different.

    They need access to inexpensive, reliable, 24/7 coal, gas, nuclear or hydro power.

    Wind and solar is for non-Elites only. Important stuff needs real power generation.

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  • #
    Neville

    And I wonder what the new clueless Labour govt in the UK will do to help out their citizens?
    Probably reduce personal energy use even further for the poor and insist they travel less and only use buses for transport etc.
    And thet’s just to soften them up for even more unreliable, toxic W & S and then try to return to their EU dreams. Lets just wait and see what they’ll try to enforce.

    110

  • #
    Kalm Keith

    Another great exposure of the devious behaviour of the big time players in the Global Warming drama.

    Sitting quietly in the background is the scientific truth behind it all: out of sight, out of mind, holding its tongue.

    This drama is all based on the supposition that human origin CO2 is capable of causing dangerous atmospheric temperature rises and the science is quite clear on this claim.

    Atmospheric CO2 does not, indeed cannot, cause Catastrophic Atmospheric Global Warming.

    CAGW is a thermodynamic ridiculously and it’s only function is to help control , dominate and enslave the masses.

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  • #
    David Maddison

    Goolag’s original corporate motto was “Don’t be evil” but that was abandoned in 2015 and replaced with “do the right thing”.

    Yes, but that’s the “right thing” according to the Left, which more likely is evil. Hence them abandoning the original motto. These days the Left are so blatant they don’t even try to hide what they’re doing or believing.

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  • #
    Neville

    Here’s Physicist Mark Mills trying to update the US Senate about the enormous electricity requirements to try and keep pace with AI.
    This is just a few weeks ago and is only a few minutes long but his quotes are really amazing and I’ve opened the transcript below the video to try and quickly find the points he makes.
    Well worth 5 minutes of your time.

    https://www.youtube.com/watch?v=mqJbl5tQzTo&t=4s

    50

  • #
    Honk R Smith

    I will be a bikini model by 2030.
    It must be done.
    It is my commitment to a sustainable planet.

    60

  • #
    John in Oz

    How does Google account for the power used by Gmail users when they are writing/sending emails to their “100% renewable energy” servers.

    They do not know I have a 850W power supply and both 42″ and 32″ monitors in my home PC so cannot account for it

    Scope 3 emissions are impossible to measure and I doubt any ‘estimates’ will be anywhere near reality.

    80

  • #
    Neville

    So I presume the loony Labor, Greens and Teals will want us to use even less personal electricity in the future because AI will have top priority?
    Who cares how warm you are or whether you starve or not, their AI use must be encouraged.
    But will all this be possible using toxic, short duration W & S of just 30% and 15% capacity factors?
    Who needs Base-load Nuclear, Coal, Gas etc for a more prosperous future?
    And who cares about destroying
    our environments or killing record numbers of birds and koalas etc?

    70

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  • #
    Gee Aye

    Maybe Tasmania’s fusion reactor will solve his problem.

    08

  • #
    Ross

    Wow, there’s different types of CO2? Someone better tell the trees. Seriously , this carbon accounting is so dodgy. Any wonder they’re called the climate mafia.

    50

    • #
      GlenM

      Yeah, I wish some catastrophist would tell me more about isotope 13 C.

      50

    • #
      CO2 Lover

      If you need them, Nigeria can sell you as many Carbon Credit offsets as you might need.

      50

    • #
      Dave in the States

      Why yes, there’s blue ones and red ones. Black ones too. All bad. The black ones are bad because they may come from coal according to the experts. The white male ones are particularly bad. The cheaper they cost, the worse they are too. But the green ones are good. The more expensive the better.

      40

  • #
    John Connor II

    Saving the planet one data center at a time…

    50

  • #
    Mike Jonas

    Welcome to the new feudalism.

    50

  • #
    CO2 Lover

    The Australian ran a recent article about Data Centre owners in the USA dealing directly with nuclear power companies and signing contracts to take as much electricity as the nuclear power stations can provide. They want to be front of the queue when demand exceeds incleasingly unreliabel supply.

    30

  • #
    Geoff Sherrington

    Google CEO Sundar Pichai (name like Pachauri, where is he?) holds his eminent position primarily because he is expert in the design and use of search engines.
    Being a search engine whiz does not carry the extra expertise that he assumes, which is to lecture the western world on the wicked problem of climate change.
    I wonder how he would go in the test to name the concentration of CO2 in the air today, would he fail as a group of bureaucrats got it badly wrong and made stuff up?
    (anyone have the link? I’ve hidden it somewhere and can’t find it).
    Geoff S

    70

    • #
      Gee Aye

      Pachauri, where is he?

      he is dead.

      What has being able to name the [CO2] have anything to do with anything?

      14

      • #
        Gary S

        It’s relevant because this cretin is crowing about ‘carbon’ neutrality. If he thinks (erroneously)that carbon dioxide levels are so dangerously high that their business is affected, he should at least know how high. Yeah?

        40

    • #
      David Maddison

      I wonder how he would go in the test to name the concentration of CO2 in the air today, would he fail as a group of bureaucrats got it badly wrong and made stuff up?
      (anyone have the link? I’ve hidden it somewhere and can’t find it).

      https://youtu.be/bJfrKNR3K2k

      60

      • #
        Geoff Sherrington

        David,
        Thank you for the link.
        This is one of the video clips that I like because it is short, has high impact and is easy to understand.
        Here are these “officials” even “experts” making rules for millions of mpeople on a topic about which, by simple test, they know bugger all.
        Why should we not just sack them, have a giggle about how silly they look and then go looking for some other “officials”to question?
        Geoff S

        20

  • #
    Neville

    Here’s the OWI Data GDP per capita for some countries and Australia is very high, but now below Ireland and Norway and just below USA.
    But higher than Canada, Japan, Germany and well above the EU.
    This is up to 2022 and note the steep rise for Ireland after 2013.

    https://ourworldindata.org/grapher/gdp-per-capita-world-bank-constant-usd?tab=chart&region=Oceania&country=USA~GBR~KOR~FRA~JPN~IND~AUS~CAN~CHN~NOR~IRL~DEU~OWID_WRL

    10

    • #
      David Maddison

      Isn’t GDP per capita artificially boosted by mass immigration?

      It might be going up but our standard of living is going down.

      30

      • #
        MH

        GDP goes up with immigration but goes down per capita because unless all immigrants produce wealth (which they don’t) there are more people living off the same pie. The problem is that most immigrants don’t produce anything and rely on government handouts or the immigrants get service jobs or government jobs that produce no wealth.

        We used to have manufacturing or other value add jobs for them however our economy has been hollowed out due to government policy. We may get a short term cash injection from students but if they stay there isn’t the value add industries to support higher GDP per capita.

        50

        • #
          David Maddison

          Yes, my mistake.

          GDP goes up but GDP per capita and thus our standard of living goes down.

          30

        • #
          Geoff Sherrington

          MH,
          Any idea why (a) Norway is so far above Australia in GDP per person, might it be partly because of abundant hydro electricity? and (b) why Ireland shot from 2012 $47,000 to $91,000 in 2022, a huge rise in a decade and out of patern with other counries? Could Ireland be just poor data collection/reporting? Or Guiness pints?
          Geoff S

          20

          • #
            JohnPAK

            At a party I met an older Norwegian lady. She owned a house in Norway but could afford to winter in Australia. She indicated that oil revenue was making the 5 million people of Norway a lot wealthier. Large resources, few people = high GDP per capita.

            20

  • #
    Geoffrey Williams

    You dare not criticise goooooogle . .

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  • #
    Saighdear

    That all aside, and after around 25 years ( QUARTER (ie 25%) of a Century ( happens to be 25 years) )of Legislation against G.Warming, etc, has the world changed ? Likely to change? Ha! Time to give up – all a load of nonsense. Once Bitten, TWICE Shy, THIRD TIME, … It is Very Cold here in N. Scotland, Mid Winter has generally been much warmer! Snow left the hills earlier and completely this year, a little returned for a brief whilie, but is now all gone. Snow on hills ( thinking of Glaciers, too) is NOT a measure of a cold year, or even a hotter year. More an indication of the direction of Airflow to cause melting through Rainfall or heat input.
    It’s our Election day today: PHOTO ID required. Mmmm, If you’ve no licence, passport or YOungScot card / Pensioner travel card ( No bus/rail up here), and otherwise happy in your Glen, You’ll have no say in what may be happening today. as for the result ….another 25 years condensed into less than 5, and maybe construed to last forever.

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  • #
    Richard C (NZ)

    The “cloud” is a con job:

    Digital Transformation Myth – The Big Story In 2022

    Reprinted from Software Executive Magazine, On Line

    https://jayvalentine.com/2020/10/31/2706-2/

    It is one of the 10 largest companies on the planet.

    We are sitting with the executive owner of its cloud migration.

    His budget is almost $500 million a year with two cloud vendors.

    We ask him how his “digital transformation is going.”

    He responds:

    “We move stuff to the cloud. Our costs are pretty much the same. We cannot understand our cloud bills. Really, nothing is different.”

    So why did you do it?

    “Because our management read all this stuff about the cloud and felt we had to do something. Something, anything. Management lost all confidence in our IT.”

    “So we are migrating to the cloud. We aren’t transforming anything. We never will. Actually, we are DE-TRANSFORMING!”

    “De-transforming means we are going backward. We are getting locked into a vendor data center, their tech portfolio, their service layers and we will never get out. Never.”

    What is the alternative? – next.

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    • #
      Richard C (NZ)

      What is the alternative? Disruptive Technology

      What do division executives do?

      They, dear reader, start outsourcing their development with something inherently transformational. They begin developing solutions with System Oriented Programming.

      They may not know what a new tech stack means, but they understand if it can deliver a new app in a quarter, running 1 million times faster than the current app, using 90 percent less storage and costing 1/100th of their existing IT bill, they are for it.

      System Oriented Programming means no more data centers.

      It means no more Oracle, VMware traditional tech stacks.

      It means either no cloud or, if they choose the cloud, they use the naked UNIX instance and are not locked in. The cloud vendor is. Cloud costs fall 90 percent.

      Using System Oriented Programming tech stacks, apps run 1,000 to 1 million times faster. They consume 90 percent less storage because data is no longer relational.

      Units can develop major apps, like a multi-million customer billing system, from concept to production in less than a business quarter.

      There Is No Cloud! It’s Just Someone Else’s Data Center – next

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      • #
        Richard C (NZ)

        There Is No Cloud! It’s Just Someone Else’s Data Center

        https://jayvalentine.com/2021/03/20/there-is-no-cloud-its-just-someone-elses-data-center-2/

        Boards, CEOs, business leaders are waking up to the fact that the cloud is just someone else’s data center. There is little or no transformation. Costs skyrocket and are unpredictable. Vendor lock is in around the corner.

        The cloud as a transformative step is a vendor-led HOAX and people are waking up to it.

        Key point is from first article – “1 million times faster than the current app, using 90 percent less storage and costing 1/100th of their existing IT bill”.

        In other words, of all those legacy Data Centres being built, probably 90% of storage is made redundant by disruptive technology like Systems Oriented Programming that “enables those gnarly legacy apps, with little or no source code, to be rewritten in a quarter, using only the data feeds, input and output, as the ingredients” (see below).

        Much like old-school programming of yesteryear:

        When Your COBOL Talent Is Feeding Pigeons
        https://jayvalentine.com/2021/03/01/when-your-cobol-talent-is-feeding-pigeons/

        wow, you guys are now writing code the way we did it 50 years ago. Welcome to the best way to get an app done!”

        These original coders were not gifted an O/S, a DBMS, or a virtualization layer. They had to build apps that solved a problem the quickest way possible without them. They built skinny apps, that ran fast, used minimal storage, and optimized hardware.

        There’s a data transformation coming but it’s not coming from legacy vendors. Probably take time but when momentum begins and word spreads it’s inescapable.

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        • #
          old cocky

          Ahh, so that is the current silver bullet.

          I guess they’l be writing it in machine code and flipping front panel switches to bootstrap the system as well.

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          • #
            Richard Ilfeld

            Well, yes there are a lot of problems where simple is not only “just as good” or “more cost effective”,
            it’s optimal. Accepting a keystroke – or a dedicated hardware button button push, to replicate, in software,
            a mechanical relay, went from a couple of lines of easy-to-read code to an obtose ‘class’ of many megabytes, complete
            with random untraceable failures. AI adds both complexity and uncertainty to everything it touches.

            There are questions in life that have simple binary answers — the casserole in the oven is hot – don’t grab it without oven mitts.
            AI might show you a set of tongs, because, you know, it depends…….

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            • #
              old cocky

              Well, yes there are a lot of problems where simple is not only “just as good” or “more cost effective”,
              it’s optimal.

              Yep.

              Accepting a keystroke – or a dedicated hardware button button push, to replicate, in software, a mechanical relay, went from a couple of lines of easy-to-read code to an obtose ‘class’ of many megabytes, complete
              with random untraceable failures.

              Yep again. Most of that horribleness comes from previous incompatible silver bullets, which tend to be layered on top of each other.
              The idea of those was to trade off the use of more hardware, which is becoming cheaper, to allow the use of less analysis and coding, which is becoming more expensive.
              It works to a large extent, but there is always the “one size fits all” tendency.

              From what I read in those puff pieces, “System Oriented Programming” mostly consists of using the massive overheads of microservices to somehow magically reverse engineer ancient COBOL + Oracle systems without any formal specifications.
              Not only that, but it somehow runs orders of magnitude faster, uses orders of magnitude less storage, takes 5 minutes to develop, is error free and any random high school kid will do it for pocket money.

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          • #
            old cocky

            Down votes without any attempt to discuss the point(s) of disagreement never cease to bemuse me.

            Up votes as a general “that was amusing” or “that makes sense” or “I hadn’t thought of that” are understandable.

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  • #
    David Maddison

    Without coal, gas, nuclear and real hydro (not SH2) where’s all the power for data centres going to come from?

    Here’s some figures for the US:

    https://www.datacenterdynamics.com/en/news/us-data-center-power-consumption/

    Data centers switch on to AI

    The increasingly sophisticated AI services on offer from the hyperscale public cloud providers mean power requirements in data centers are likely to rocket in the coming years, the report’s authors say.

    While the hyperscalers typically need 10-14kW per rack in existing data centers, this is likely to rise to 40-60kW for AI-ready racks equipped with resource-hungry GPUs. This means that overall consumption of data centers across the US is likely to reach 35GW by 2030, up from 17GW in 2022.

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  • #
    UK-Weather Lass

    Could not care less about Google (and the others, who know who they are) lying to themselves about Climate Armageddon but I take exception to the outrageous lying they do to the rest of us including our politicians etc. about AI, data manipulation etc. and their future inventive imaginations. This ‘fantasy’ all started from opportunities as ‘intelligent’ search engines but, like the others who have made it all seem much more complicated than it really is, these unpleasant companies just cannot stop the grotesque manipulation of language to make them seem far more useful and important to the future than they really are.

    The general public really need to be much wiser to these ploys than they seem now. Computers are very limited in what they can do (for us as a race) – period and are not the answer to anything and never will be. Don’t be fooled.

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