Who believes the UN anyway?

By Jo Nova

A few academics want to add apocalyptic climate labels to meat to turn people off their steaks

The aim, apparently, is to shame and harass people into buying the vegeburgers they aren’t voluntarily buying, and thus make the Weather Gods less angry in 2100 AD. Fortunately, in the trial, 90% of would-be meat-eaters just ignored the label and chose the meat anyhow. This must have disappointed the new prohibitionists.

Climate labels similar to cigarette packet warnings could cut meat consumption

The Conversation

To gauge the impact of graphic warning labels on the number of people opting for meat, we split participants into four groups. One group saw a warning label beneath the meat option depicting a deforested area and the phrase “eating meat contributes to climate change”. Another group saw the meat option labelled with an image of a man having a heart attack and the text “eating meat contributes to poor health”. A third group saw a label below the meat option depicting caged animals in a wet market, alongside “eating meat contributes to pandemics”. The final group saw the four meal options with […]