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Climate Institute Poll finds we are all stupid, confused. Gillard must sell The Carbon Pox better!

We know the answer is always that they are smart, and that if we don’t “get their vision” they just need to explain it better.

“Australians have limited understanding of climate change, Climate Institute finds”

A new survey by the Climate Institute on attitudes to climate change shows the majority are concerned for the environment, but confusion reigns supreme.

After years of vigorous and at times toxic debate, more than 1000 people surveyed gave an amazing array of answers …. Sixty-nine per cent thought humans were causing it. But when asked to explain the Gillard Government’s carbon pricing scheme, focus groups returned blank stares.

The reality is of course that climate scientists have a limited understanding of our climate, and that most Australians are suspicious that a tax can change the weather.

Try not to throw up reading the actual report: Climate of The Nation. For starters, the low contrast colors in baby blue and penitentiary-grey-brown are designed not to be read, but to be absorbed. The layout and feel is very much the style of a baby formula brochure. Bask in the “atmosphere” as you scan, but bring out your magnifying glass if you actually want to read it. The sickly sweet, staged photos announce that The Climate Institute has money to waste — your money. Only the most ultra trendoid marketing and PR agencies need apply for the job of selling The Carbon Pox to the nation.

What do these results mean? Who knows? I can’t find the actual survey questions, so at this stage: nothing. I mean “two thirds say climate change is occurring”. Really? (So 36% think Climate Sameness is a possibility?) The language and the mindless labels wait like trolls under the bridge to suck any sane analysis out of loaded questions on a road to nowhere.

Nearly all skeptics think the climate is changing, so when faced with an inanity like “do you believe in Climate Change?”, a skeptic can be either literal and straight, or play the game where they try to guess what the researchers were really attempting to find.

On the plus side, the way I read these results suggests:

  1. That 45% of the population is not concerned about climate change.
  2. Only 28% support the carbon pricing laws. (28%? that’s the number today of the ALP primary vote). The 28% rises when people are falsely told that all the money goes to households and the poor renewables lot. How many would support it if they knew 10% was feeding the UN bureaucrats, and another large slab would go to major financial brokers, auditors, lawyers, accountants, media, marketing and advertising campaigns? (Can we get some lawyers onto this point? Is this false advertising coming from The Climate Institute? Can they really claim that “all the revenue goes to support households, business and clean, renewable energy”?)

On the down side, we still have 20 years of propaganda to overcome and really only about 10% of the population are aware of just how scandalously vacant this issue and the Green NGO’s are. There is a lot of work to do.


Any sane Government would defund this propaganda machine on day one. It’s not about “serving the people”.


UPDATE: It is not clear The Climate Institute receives government funding at all- (it’s not the Climate Change Institute which I was mistakenly thinking of when I wrote the sentence above). Though Australia Post (why?) is listed as a “partner”. The main partner is Westpac. Others include KPMG, Pacific Hydro, Mirvac, Ogilvy Earth, AGL, Jemena, GE, and “better place”. (source: The Climate Institute — Partners)

It’s a private think tank set up in 2005. It gets about $2m a year from the Poola Foundation.

Board of Directors

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