JoNova

A science presenter, writer, speaker & former TV host; author of The Skeptic's Handbook (over 200,000 copies distributed & available in 15 languages).


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Kelloggs sells Social Justice Cereal, calls half the population names and posts $53m loss

The new marketing move by Kelloggs to insult half its customers doesn’t seem to be working out too well. Last year Kelloggs jumped into politics by loudly cancelling advertising on Breitbart saying the new media outlet didn’t fit their values. It was an attempt to punish the big winner in the new media for reporting politically incorrect news. Breitbart responded with the DumpKelloggs petition, and 436,000 people pledged never to buy Kelloggs again.

The company has now reported a $53 million dollar loss in the fourth quarter. It’s shutting down 39 distribution centres, potentially sacking 1,100 workers. Kelloggs share prices are back to where they were a year ago, but Kraft-Heinz is up 31%, and Post is up by 37%. Hey, but it could be a coincidence.

To get some idea of the depth of the goodwill crater left by the Kelloggs political bomb, check out Chiefio’s Bye Bye Kelloggs flaming rant last December. He won’t give a trigger warning, but tells people who need one to “get out now”. I’ve picked a tamer paragraph:

 Dear Kellogg’s:

We, the Average Joe and Average Jane have put up with this Protest Shit to the absolute limit, and [...]

In brave PR move Kelloggs cancels Breitbart advertising and calls millions of its own customers “bigots”

It’s a novel marketing ploy to reach all the people who buy their breakfast cereals according to where they don’t advertise. It’s bound to appeal to at least three or four people, but at the risk of offending half the population.

I suspect that not too many kids plague mom and dad to buy Fruit Loops because it doesn’t support the evil Breitbart news outlet. (That’s the same one whose leading editor was so disconnected from the cereal-buying-masses that he backed the winning candidate for leader of the free world, and got a job as his right hand man. A media group on “the fringe”, eh?)

Politics is the new religion. What else explains this this latest marketing disaster, which will appeal to all the people who buy Wheeties because it’s a Democrat cereal. Investors are running. Kelloggs stocks dropped another 1.4% today.

It started when Kelloggs announced it wouldn’t advertise on Breitbart because of “values”:

Kellogg on Tuesday said it would pull its ads from Breitbart News after consumers notified the manufacturer that its products were appearing on the [...]

Which countries will survive climate change?

Great news for Australians, Scandinavias, Greenlanders, Poms, and New Zealanders:  all the headlines about how your home will be the hardest hit were wrong. Instead, your real estate will be the most valuable on Earth and everyone will want to visit you.

Thank The Guardian for its restrained headline:  Countries most and least likely to survive the effects of climate change . Study source: Diply

I expect you will all be relieved. Especially after the fear you felt reading “hardest hit” headlines like these:

“Rural Australians hardest hit by climate change”

“Sydney’s urban areas to be hit hardest by global warming”

“Predictions Australia will be hardest hit by climate change”

Greenland hardest hit by climate change

“…climate change is likely to have the strongest impact on Scandinavian countries such as Denmark, Norway and Sweden.”

“Climate change is faster and more severe in the Arctic than in most of the rest of the world”

– Thanks to ClimateChangePredictions  and Tom Nelson’s hardest hit list.

The original map on Diply also has a “least at risk” category, helpfully colored black and applied to no [...]

Shock: Phil Jones says the obvious. BBC asks real questions.

Here’s the short version of that BBC interview. (Wow? Was it really the BBC?) This major re-framing of the story and admission of facts are part of the ClimateGate Virus epidemic. Journalists are starting to ask better questions, and researchers are starting to give better answers. OK, it’s not exactly a grilling, but neither is Roger Harrabin allowing the UN to promote its scare campaign without a few seriously-pointed questions. This represents almost as big a turnaround for Harrabin as for Jones (which I’ll expand on below). Only two years ago, he claimed skeptics were funded to spread uncertainty, and likened them to tobacco industry lobbyists. How must he feel to suddenly discover they actually had a case worth considering?

Cutting to the chase: paraphrasing Phil Jones

Stripped of the extras, Jones’ answers boil down to the following (I’ve added a few things he didn’t say [in square brackets], and skipped some questions ):

A) This recent warming trend was no different from others we have measured. The world warmed at the same rate in 1860-1880, 1919-1940, and 1975-1998. [Kinda cyclical really, every 55-60 years or so, we start another round.]

Hadley Global Temperature Graph with Phil Jones trends annotated [...]