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The backlash gets serious

Posted By Joanne Nova On October 5, 2010 @ 8:37 pm In Global Warming | Comments Disabled

If 10:10 made the shocking kill-your-kids movie as a publicity stunt, things are going horribly wrong. This viral campaign is turning into rabies-meets-ebola (pace Dellers).

Sony, EAGA and Kyocera appear to have asked that their names be removed from the list of sponsors, perhaps they have pulled their funding too. Marc Morano is getting great Fox news coverage (see below). The NY Times is covering Sony’s decision to pull out. The Australian made it a story yesterday and with photos.

Plus: Washington Post | Andrew Bolt | Tim Blair

Climate blogtoonist Marc Roberts has already drawn up this response:

There is no putting this back in the box.

Andi Revkin of the NY Times gave it a negative review:

If the goal had been to convince people that environmental campaigners have lost their minds and to provide red meat (literally) to shock radio hosts and  pundits fighting curbs on greenhouse gases, it worked like a charm. Of course the goal might have been buzz more than efficacy. Too often these days, that’s the online norm. They succeeded on that front. I, among many others, am forced to write about it. Congratulations.

Though he was clinging to hope trying to pretend there might be an excuse…

Then again, it could be a conspiracy. Perhaps the filmmakers were simply highly-paid double agents for big oil and big coal trying to undercut the global effort of the similarly named  10-10-10 campaign kicking off on Oct. 10 (the 10:10 group is one of thousands of participants in the international climate “work party”).

Contacting advertisers over “No Pressure” has been effective.

Who wants their corporate name stuck in the most obnoxious hate campaign ever run in Western Politics? “Let’s promote Death in Schools!”

Hopefully advertisers will be withdrawing support from 1010 global. Compare “Sponsors” Kyocera, Eaga and Sony which are now missing from the 10:10 sponsor page vs the Google cached version.

David H sent these two letters to Kyocera and Sony pointing out that “It is most effective when pointing out their ethical commitments”. (Thanks to David for sending the cached links and copies to me also).

Kyocera

Kazuo Inamori, Founder & Chairman Emeritus
Makoto Kawamura, Chairman
Tetsuo Kuba, President
Kyocera Group

Honorable Founder Inamori, Chairman Kawamura & President Kuba

Thank you for your foundation of “Living Together” built on you ethical perspective “What is the right thing to do as a human being?” and for your effort to “build trust relationships with all stakeholders”. This affirms Jesus’ teaching: “Do unto others as you would have them do to you.”

However, your company is supporting the 10:10 UK group at 1010global.org. Though claiming to act for the environment, 10:10 UK is destroying our foundational Rule of Law. By their video “No Pressure”, they promote teachers violently murdering children who do not agree with their advocacy.

Please repudiate 10:10′s teaching children to murder.
Please remove your support from 10:10UK.

Yours sincerely

Dr. David H

To Sony

Yotaro Kobayashi, Chairman of the Board
Sir. Howard Stringer, Sony Corporation Chairman, CEO
howard.stringer@jp.sony.com
Naomi Climer, Vice President, Sony Europe
c/o Corporate Social Responsibility Department
Sony Corporation

Honorable Chairman Kobayashi, Chairman Stringer & VP. Climer

Thank you for your commitment: “Sony recognizes the importance of preserving the natural environment that sustains all life on the earth for future generations and thereby ensuring that all humanity can attain a healthy and enriched life.” This affirms Jesus’ teaching: “Do unto others as you would have them do to you.”

However, Sony UK is planning to support 10:10 UK on 10 October. Though claiming to act for the environment, 10:10 UK is destroying our foundational Rule of Law. By their video “No Pressure”, they promote teachers violently murdering children who do not agree with their advocacy.

Please repudiate 10:10′s teaching children to murder.
Please remove your support from 10:10 UK.

Yours sincerely

Dr. David H

Have these organizations publicly declared they will not support 10:10 any longer? Are they pulling any future support and funds?

UPDATE: Answer – Yes at least Sony has replied to one letter writer:

The letter writer sent this to Marc Morano of Climate Depot

Thank you for your email concerning the video released by the 10:10 climate change campaign group. Sony has supported the 10:10 climate change campaign because we share its objective to reduce carbon emissions. However, we strongly condemn the “No Pressure” video which was conceived, produced and released by 10:10 entirely without the knowledge or involvement of Sony. The company considers the video to be ill-conceived and in extremely bad taste.

We also believe the video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and who are actively working towards the reduction of carbon emissions.

As a result we have taken the decision to disassociate ourselves from 10:10 at this time.

In our press statement we will be posting tomorrow morning we reaffirm our ongoing commitment to the reduction of global carbon emissions as part of our ‘Road to Zero’ environmental plan.

Yours sincerely,

Nick

Nick Sharples, Director of Corporate Communications
Sony Europe

—–

Email addresses of 10:10’s “partners”

h/t peterhorne

Perhaps a polite message asking them if they plan to immediately stop all funding to 10:10, and if not, how they can justify continuing it?

SUKPRteam@eu.sony.com
naomi.climer@eu.sony.com
howard.stringer@jp.sony.com
rik.kendall@eaga.com
info.us@telefonica.com
ashdentrust@sfct.org.uk
info@esmeefairbairn.org.uk
director@watesfoundation.org.uk
info@thefundingnetwork.org.uk
letters@guardian.co.uk
reader@guardian.co.uk
letters@observer.co.uk
reader@observer.co.uk
marketing@hearstdigital.co.uk
mail@actionaid.org
customercentre@carbontrust.co.uk
info@knaufinsulation.com
people@peopleandplanet.org
info@pirc.info
contact@pure360.com
—————————————

Thanks to Barry Woods for copying this comment from the Guardian:

JohnHalladay (Friends of the Earth – Board Member)
1 October 2010 1:27AM

“God knows I’m on your side but this just panders to the morons who think we’re ‘Eco-fascists’ – own goal, guys.
Kill it and do something better.
Disturbing!

He came back for a second comment…

1 October 2010 1:33AM John Hallady

Actually, I have to say something stronger,
this film is ****ing ridiculous.
I am a local Greenpeace coordinator, and a Board member of Friends of the Earth and I just can’t believe that you have produced a film that is so ****ing stupid.
There, I’ve sworn on the Guardian.
*****, where is your common sense. We’re trying to win hearts and minds. This is just ludicrous.

Presumably this is John…..

John Halladay
Friends of the Earth Trust and Limited
Elected Board member for South Central

————-

Comments are disappearing from the supporters sites.

They think they can rewrite history and slow this groundswell of outrage. Please copy the comments! “Guardian Rejects”, “Hidden From 10:10″are all interesting posts. Let’s not lose those voices.

They can’t rewrite history this time, they can only embarrass themselves further.

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